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Premium Fitness Chain eyes Maharashtra Market, targets new age aspirations


By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Maharashtra offers huge opportunity for the Indian Fitness Industry which is growing at over 16 % annually. In 2017, the expected value of the retail Fitness segment was Rs 7,000 crore. Premium fitness chain- Anytime Fitness is eyeing Maharashtra market and with expansion of its chain in Mumbai, it also plans to expand its presence in Pune and Nagpur soon.

These cities are witnessing opening of more new premium gyms/clubs by players. The state is catching up Pan India trends in terms of memberships, scope, revenue and overall health benefits accruing from the high quality compelling brand fitness clubs.

Like other metros, people of big cities in Maharashtra also aspire to be fit. However, Mumbai, being the city of dreams, offers huge potential for the fitness clubs to attract. They are exercising more and willing to spend money on compelling brands. The company has so far opened three gyms and more are planned to be added in the coming years’ in Mumbai. Anytime Fitness has chalked out a national expansion plan and is targeting Tier 1 & 2 cities.

“Indian Fitness Industry, currently at Rs 7,000 crore is progressively growing, offers huge opportunity for investment and profitable venture as the industry’s penetration to the market here is merely 1% now. With over 10 lakh people joining health clubs each year, Anytime Fitness India is all set to be a market leaders with its franchise business model is on 3-years unit growth strategies,” said Vikas Jain, Managing Director, Anytime Fitness India. Read more