By K Ashwin Mobile: 09920183006 Email:firstname.lastname@example.org
“Ever since Scherezade and the 1001 stories, we have understood the immense power stories can cast, to engage with our listeners, our audiences and our consumers. Whether it is a grandmother telling her grandson the story of Raja Harischandra and teaching him the value of honesty or a brand talking about its USP to position itself more firmly in the consumer’s mind or Star Wars creating a powerful and worldwide equity through its depiction of an alternate universe, stories have taught, transformed, invigorated and entertained all of us.
And we as storytellers and spin doctors have understood all too well that the more we immerse and draw our listeners into our stories the less likely they are to chop off our heads (or our TRPs) whether we are telling them the story through a sitcom, a film, a brand launch, an organization’s growth path or even an annual report!
As today’s topic invites us to introspect on whether story telling is at the centre stage of media success, I would like to put forward not the obvious answer which is naturally a resounding yes, but to suggest to all of you that story telling is indeed not only at the centre of all media success but at the very fulcrum of building anything that is sustainable and long lasting, not just with viewers and listeners but indeed with all stakeholders associated with building an organization, a project or even a country.
While story telling through TV, films, digital and radio is the business we are in, equally stories are a powerful way to engage with all our other stakeholders and constituents both internal or external. Read more