Tag Archive for apparel

NEW SPORTSWEAR BRAND D:FY LAUNCHES ACROSS INDIA WITH AN EXCITING RANGE OF TECHNOLOGY-LED FOOTWEAR, APPAREL AND ACCESSORIES

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Karan Thacker & Nidhi Agerwal participating in the DFY challenge

Sportswear Brand and Amazon Fashion exclusive, D:FY launched with a grand event at Phoenix Market City, Kurla, in Mumbai. The event was attended by stalwarts from the retail and online industry, celebrities from the sports and Bollywood as well as influencers, socialites & fitness enthusiasts.

The event commenced with an interesting and engaging panel discussion on, ‘Is Sports finally taking centre-stage in India?’, where panellists – Mr. Kishore Biyani, Founder Future Group, Mr. Ritesh Sidhwani & Mr. Farhan Akhtar, Founders, Excel Entertainment Pvt. Ltd., Anil Kumble, Indian cricketing legend and Mayank Shivam, Director, Category Management, Amazon Fashion, provided fascinating insights into the emergence of sports and sportswear in India. The entire panel discussion was moderated by actress and Fitness Enthusiast, Mandira Bedi. Post the panel discussion, there was a unique fitness challenge, ‘Get.Set. D:FY’ was flagged off by Farhan Akhtar where celebrities like Nidhhi Agerwal, Saqeeb Salem, Mandira Bedi, Karan Tacker and Rhea Chakraborty, had to participate in a series of fitness & sports related challenge not just to test themselves but also to test and taste the D:FY range of footwear, apparel and accessories. Read more

Online Apparel Start-up, Enakshi secures First Round of Funding to the tune of 80 Lakhs

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Enakshi Founders - Maharsh Shah & Namya Patil

Enakshi, an online apparel brand for women has closed their first round of seed fund of 80 lakhs from a private investor. The brand is also in talks with a clutch of other investors to secure a total funding of $1 million over the next two years to build on its distribution network.

Founded in March 2018, by young founders in their early 20s, Maharsh Shah & Namya Patel, launched Enakshi, a virtual boutique for modern women that offers only exclusive pieces of garments with no two pieces alike. The brand plans to utilize the funding amount to increase the brand’s visibility, improve their existing logistics & technology and to empanel more designers from across the nation. Enakshi also plans to expand their business into brick and mortar stores as a next step to giving its customers a first-hand experience of their favorite Enakshi garments.

Enakshi was launched to address two primary concerns of modern women:

-          Their everyday worry of ‘what to wear tomorrow’ &

-          Their need for exclusivity and novel-ness in their wardrobe

The virtual boutique helps women explore and discover fashion that is as unique as their individuality. With efficient logistics in place, the brand promises a quick turnaround time by ensuring dispatch on the very same day so that the customers get the garment of their choice sooner than anticipated. Enakshi ensures novelty by launching a new collection every 21 days, where each collection is designed by a different pool of designers, empanelled by the brand from across the nation. Through this unique approach, the brand also aims at disrupting the fashion industry by providing a platform to many talented yet underappreciated designers from across the nation, to collaboratively showcase their creativity befitting the theme of the collection. Read more

Beat the damp this season with Wrangler’s InfiCool Apparel!

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Inficool Kooltex_Wrangler_Mens

The monsoon is here and with it, the perfect pair of apparel to beat the damp! Wrangler, the original denim brand, launches its newInfiCool range. This collection is developed in collaboration with RElan and is powered with Kooltex technology that keeps the wearer dry and comfortable. Wrangler’s InfiCool range has superior wicking properties, so that moisture is quickly absorbed away from the skin to the outer layer of the fabric, where it evaporates leaving the wearer dry and cool throughout the day. Read more

Beat the damp this season with Wrangler’s InfiCool Apparel!

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Inficool Kooltex Wrangler Mens

The monsoon is here and with it, the perfect pair of apparel to beat the damp! Wrangler, the original denim brand, launches its new InfiCool range. This collection is developed in collaboration with RElan and is powered with Kooltex technology that keeps the wearer dry and comfortable. Wrangler’s InfiCool range has superior wicking properties, so that moisture is quickly absorbed away from the skin to the outer layer of the fabric, where it evaporates leaving the wearer dry and cool throughout the day. Read more

InfiCool Apparel from Wrangler keeps you Dry & Cool!

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

The summer is here and with it, the perfect pair of jeans to beat the heat! Wrangler, the original denim brand, launches its new InfiCool range. This collection is developed in collaboration with RElan and is powered with Kooltex technology that keeps the wearer cool, dry and comfortable when the weather gets hot.

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BIBA- ethnic apparel brand launches 2nd store in the historic city of Aurangabad

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

BIBA, the leading ethnic apparel brand launches 2nd store in the city of Aurangabad, at Prozone Mall. The spacious outlet is spread across 1300 sq ft, catering the latest Spring Summer 2018 collection along with much loved BIBA Girls collection for the little divas. Read more

InfiCool Apparel from Wrangler keeps you Dry & Cool!

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

The summer is here and with it, the perfect pair of jeans to beat the heat! Wrangler, the original denim brand, launches its new InfiCool range. This collection is developed in collaboration with RElan and is powered with Kooltex technology that keeps the wearer cool, dry and comfortable when the weather gets hot. Read more

Growth of India’s apparel exports contingent upon overcoming internal and external headwinds: ICRA

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

The pace of growth in India’s apparel exports is likely to remain contingent upon the industry’s ability to overcome the internal as well as external headwinds that the industry is presently facing. According to a recent ICRA report, while transition to the new taxation and export incentive regime has posed liquidity challenges for the industry, intense competitive pressures in the global market, particularly in light of impending trade agreements and foreign currency movements pose additional challenges. In addition, uncertainty on the apparel exports to the UAE looms, in light of inexplicable trends witnessed in the recent months.

Says Mr. Jayanta Roy, Senior Vice-President and Group Head, ICRA, “The accommodative stance taken by the government by way of upward revision in export incentives in November 2017, has addressed one of the issues that the segment is facing. However, sustainability of growth remains contingent on how the scenario on the other fronts pans out.”

As per ICRA, post upward revision in export incentives, India has reported a 6-20% Y-o-Y growth in apparel exports to key nations such as the US, the UK, Germany, France and Spain during the period Nov-Dec 2017. However, despite this, the overall apparel exports are down by 1% Y-o-Y in 10M FY2018. The decline has been primarily driven by the sharp decline in exports to the UAE market. UAE had emerged as one of the prominent apparel export destinations for India, with its share increasing to ~23% in FY2017 from ~12% in FY2014. Particularly for the ten-month period ending June 2017, India’s apparel exports to UAE had grown at a sharp pace (56% Y-o-Y). Thereafter, apparel exports to the UAE have fallen at an equally fast pace, by as much as 45% since June 2017. Excluding the trade with the UAE, India’s apparel exports are estimated to have stood 3-4% higher in 10M FY2018. Read more

Indian consumer spending more and differently from Asian counterparts on apparel: PwC study

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By Vivek K Mob: 00919820310487 E-mail: indianshowbusiness@gmail.com

In India nearly 50% of retail apparel consumers buy online to get better deals and variety, proving that digital channels are now an integral part of the shopping experience for customers. Bollywood continues to be the fashion standard with nearly 40% consumers looking to famous celebrities for purchase decisions. Twenty five percent consumers continue to buy unbranded traditional clothes, 70% more than the Chinese but less than the Malaysians.

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