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Badshah Turns Producer With Afterhours; Ropes In One Digital Entertainment For Web Content


By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Following the success of his maiden foray in the Punjabi film industry in 2016 with Ardaas, top grossing music artiste Badshah is gearing up to launch yet another brand new venture. Called Afterhours, the production house will curate innovative content for digital, film and television platforms alike and would touch upon  music, fiction, performing arts, infotainment and culture.
Since the entertainment industry has seen a tremendous rise in the inclination towards digital content, the first show under Afterhour’s banner will be a reality based web-series titled Lockdown in collaboration with India’s largest digital entertainment network One Digital Entertainment with each episode having a run time of 30 minutes.

An excited Badshah states, “I am thrilled and nervous to start something new altogether. Production has always enticed me and this is a domain which I have always wanted to explore. The first project launching under the banner will be a musical web-series titled Lockdown featuring music icons such as Raftaar, Kailash Kher, Sachin Jigar, Monali Thakur collaborating with digital stars such as Shirley Setia, Jonita Gandhi, Raja Kumari, Mickey Singh. The curated series of musicals will stream  on Zee Entertainment’s OTT platform Zee 5 that will give the audiences a brand new flavour to consumption. Since One Digital Entertainment has been fruitfully tapping the nerves of content generation in the digital arena, I am looking forward to create some cool content with them.” Read more