Tag Archive for ad

ShopClues introduces the campaign ‘Nayi Wali Diwali’ through its new ad featuring Gajraj Rao of the upcoming movie ‘Badhai Ho’!

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

ShopClues, India’s preferred online marketplace for real Bharat, has recently launched its Diwali campaign. The campaign ‘Naya ye, naya wo. Iss Diwali, sab naya lo’ features Gajraj Rao. The campaign by Enormous is inspired by Gajraj Rao’s character in the movie ‘Badhai Ho’ which is of a middle-aged fun loving, quirky, humorous and vibrant person, who is young at heart and loves to live life to the fullest. His character resonates with the theme of ShopClues’ Diwali campaign which is not to restrain oneself from shopping this Diwali but to really indulge in e-tail therapy. Read more

WhatsApp launches Radio Ad Campaign to create awareness about misinformation

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

As a part of the on-going educational campaign by WhatsApp on user safety, WhatsApp has initiated a radio campaign to create awareness about misinformation circulated on the platform. Through this radio campaign, WhatsApp urges its users to be cognizant of the messages they receive and be mindful before forwarding.

The first phase of the educational campaign started on August 29 with radio ads across 46 Hindi speaking radio stations of AIR across 7 states like Bihar, Jharkhand, Madhya Pradesh, Chhattisgarh, Rajasthan and Uttar Pradesh. The second phase of the campaign starts on September 5 with radio ads across 83 radio stations of AIR across the states of Assam, Tripura, West Bengal, Gujarat, Karnataka, Maharashtra, Andhra Pradesh and Telangana, Orissa and Tamil Nadu. These campaigns will run in eight regional languages i.e. Assamese, Bengali, Gujarati, Kannada, Marathi, Telugu, Oriya and Tamil and will run for a 15-day duration. The campaign has been designed in an easy to understand format to help user’s spot misinformation and further sensitize them about the challenges of fake news and addressing these as a society. Read more

Do you know who is the brain behind the concept of Akshay Kumar’s Road Safety Campaign Ad?

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

If you’re up to date with your social media news, you must have definitely seen Akshay Kumar host a Road Safety Campaign in an advertisement called, “Yeh Sadak Kya Tere Baap Ka Hai?” Yes! You heard me right. Sadak Suraksha Jeevan Raksha features brand ambassador, Akshay Kumar in a quirky campaign ad that will leave you in splits!

From brainstorming this ‘hatke’ idea, running back and forth to get approvals by the Ministry to the creation of the advertisement with Akshay Kumar, the team behind this project had put in their tears and sweat to execute this in a fashion they’ve actually visualized. Not to forget, this couldn’t have been made possible without the due and outstanding support of Mr Nitin Gadkari, Minister of Road Transport and Highways of India who actually looked into the entire idea and conceptualization personally. Sayali and her team along with Guru Bharat Dabholkar, and associates, Divya Radhakrishnan, and Kiran Vernekar, have also contributed substantially and managed to bring this unique concept for a government advertisement to life. Read more

Flipkart and Hotstar come together to announce a new ad platform – ‘Shopper Audience Network’ The platform will bring together unique audience based insights to video advertising

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

In a first of its kind partnership in the industry, Flipkart, India’s leading e-commerce platform, and Hotstar, India’s leading streaming platform, today announced the launch of Shopper Audience Network, Flipkart’s new ads platform that allows brands to connect with customers through personalised TrueIntent video ads on Hotstar.

Developed by Flipkart, Shopper Audience Network uses deterministic audience-based insights to help brands connect with users by leveraging Flipkart’s understanding of users’ purchase journey and the massive scale of TrueIntent video ads. It will help serve personalised advertising to over 150 million users across hundreds of categories. Read more

Ad Astra gets global recognition from Oxford Economics, a world leader in forecasting and quantitative analysis

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

https://ci5.googleusercontent.com/proxy/mAblgNGeh3x--BaLVLtbP-gU17XhbW6vXapW-gCy41k30EtgrUeyspt9Yr2L7bJwJeT0CgdaTu0=s0-d-e1-ft#http://i63.tinypic.com/2gww655.jpg

Ad Astra, one of the largest full-suite recruitment service providers in India, has received global recognition for getting its case study published in ‘The American Express Global SME Pulse 2018’, conducted by Oxford Economics.

The report titled ‘SME Pulse 2018 – Strategies for Sustainable Growth’ is a global study to explore how SMEs are unlocking growth and playing to their unique strengths in 2018. Ad Astra is the only Indian HR firm that has been considered for participating in the study.

Oxford Economics, headquartered at Oxford, is a leader in global forecasting and quantitative analysis and does a global study on SMEs for Amex every year.  This year, more than 3000 SMEs from 12 countries and 16 industries have been interviewed for the global study. The report covers SMEs that are growing fast to understand more about shifting customer demands and invest in better and faster information systems to improve decision making.   Read more

Siddharth Roy Kapur goes the extra mile for his web production

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

While it has been established that Reliance Jio Infocomm and Roy Kapur Films are coming together to create a set of original video series, Siddharth Roy Kapur is leaving no stone unturned to produce path-breaking content. Here’s some exciting piece of information for the audience!

Apart from employing a dedicated team to create appealing content, he has also roped in film directors like Rensil D’Silva, Nikkhil Advani, Raja Menon, Habib Faisal and Ashim Ahluwalia for individual projects. The producer has also brought on board talented writers like Rajesh Devraj, Ritesh Shah and Renuka Kunzru, to name a few.

Touted as Jio Originals and slated to release in the last quarter of this year, the first set will include 10 shows. Though the content is in Hindi, the genres vary from crime, thrillers and historical shows, to drama, romance and interactive reality. Each show is being systematically conceptualised keeping the demographics in mind and it will target all age groups. Read more

Ovais Khan: From Ad Films To A Bollywood Movie!

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

ovais khan & kareena kapoor

They say in Bollywood if you have the zeal to succeed, nothing can stop you and that’s just what’s happening with Ovais Khan who will be debuting in the industry as a director with his maiden comedy venture. Read more