UNIVERSAL MUSIC – “JUS-TIN! JUS-TIN!” CHANTS GET LOUDER AS MILLIONS OF `BIELIBERS’ AROUND THE WORLD IMPATIENTLY AWAIT HIS BRAND NEW SINGLE “WHAT DO YOU MEAN”?

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By K. Ashwin Mob: 09920183006 Email: indianshowbusiness@gmail.com

Justin Bieber, the pop sensation has never ceased to make headlines for his music as well as his popstar-esque shenanigans. The 21yr old pop sensation has recruited all of his friends from the entertainment industry into making his new single “What Do You Mean?” the talk of the town this summer. An aggressive social media campaign kick-started with his song being tweeted line by line in a riddle. The question on every ones lips is ‘What Do You Mean?’

Over the last month the pop star has gotten one celebrity every day to tease followers and fans alike by holding up a sign with the tracks title on it and a countdown to the day of its release. So far, music bigwigs like Ariana Grande, Ed Sheeran, Chris Martin, Carly Rae Jepsen, Jason Derulo, Martin Garrix, Usher, Tori Kelly, Meghan Trainor, Hillary Duff among many others have participated.

Beside music artistes, renowned actors like Ben Stiller, Kate Hudson, Ashton Kutcher, Ellen DeGeneres and others have also joined in and created a veritable fervor among fans of the star as well as members of the music fraternity who cannot wait for the big reveal.

Justin’s last studio album `BELIEVE’ was way back in 2012…so when he spoke to his fans “It’s been a while since I’ve done any shows or anything,” “You guys miss me?” at his performance at the inaugural Billboard Hot 100 Festival on Sunday night, the response from the audience was deafening! The stage is now set for the release of his brand new single “What Do You Mean?” dropping 28th August`15.

About Universal Music India:

Universal Music India Pvt. Ltd. (UMIPL) is a 100% subsidiary of the Universal Music Group (UMG) and is home to record labels such as A&M Records, Blue Note Records, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophon, Emarcy, Geffen Records, Interscope Records, Island Records, Machete Music, MCA Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Music Group, Virgin Records, Virgin EMI Records.

UMIPL has an extremely rich Indian catalogue comprising songs from classic Hindi and Regional Films, IndiPop, Bhangra, Ghazals and Devotional. It’s enviable catalogue includes artistes such as Asha Bhosle, Anup Jalota, Bombay Vikings, Jagjit Singh, JoSh, Malkit Singh, Pankaj Udhas, Panjabi MC, Raghav, Mohit Chouhan, Euphoria, Adnan Sami, Rabbi Shergill, Rahat Fateh Ali Khan to name a few. UMIPL `film’ catalogue (the 2nd largest in India) spans music from blockbusters such as Sholay, Qurbani, Amar Akbar Anthony, Chori Chori Chupke Chupke, Devdas and Munnabhai MBBS amongst the numerous jewels which symbolize the musical journey from the 70’s to date. On the International music front, UMIPL are the clear market leaders with artistes such as ABBA, Bon Jovi, Bryan Adams, Enrique Iglesias, Eminem, Lady Gaga, Taylor Swift, Justin Bieber, Katy Perry, The Beatles, UB40, Deep Purple, Enigma, Norah Jones, Deadmau5, The Chemical Brothers, amongst host of others, popular music icons and household names in India.

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