Prime Focus World and Double Negative announce next phase of expansion


By Ashok Punatar Mob: 09820746494 Email:

Prime Focus World (PFW), the creative services division of Prime Focus Limited (BSE code: 532748), and Academy Award® winning VFX house Double Negative (Dneg) announce the next phase of the companies’ expansion plans – the building of a brand new, world-class VFX facility in Mumbai.

Located in Mumbai’s Film City, the centre of the Indian film industry, the new studio will be built to the same exacting standards as Dneg’s facilities in London, Vancouver and Singapore, with particular emphasis on providing the very best working environment for artists.

Dneg’s technical infrastructure, tools and pipeline will be rolled out to the new facility as part of the build, mirroring Dneg’s other international locations.

Recruitment roadshows are being planned throughout India and key international locations to attract the very best VFX talent across all levels of experience to work exclusively on Dneg VFX projects. Movies already slated for work in Mumbai include ‘The Huntsman’ for Universal starring Chris Hemsworth, Charlize Theron and Emily Blunt, and ‘Inferno’, Ron Howard’s latest movie based on the Dan Brown novel, with many more projects in the pipeline.

In addition to being a world-class VFX facility, the new studio will also offer rigorous training programmes for staff with the intention of creating Asia’s leading ‘VFX Campus’, complete with specifically-built classrooms and training areas, and offering Dneg’s industry renowned training programmes.

“Prime Focus is the undisputed industry leader in India and knows the market, the culture and the landscape better than any other company,” said Matt Holben, CEO, Double Negative. “This collaboration plays to the strengths of both companies, the intention being to create a world-class VFX facility that can proudly sit alongside the rest of Dneg’s global network.”

“This is another great step forward for Prime Focus World and Double Negative,” said Prime Focus Founder, Executive Chairman and Global CEO Namit Malhotra. “Prime Focus is committed to supporting Dneg in achieving its vision of becoming a truly global company in the high-end film industry, and this new state-of-the-art facility will help them to remain creative and competitive across all of their locations, and to continue producing award-winning visual effects work that is second-to-none.”

Dneg and PFW have recently collaborated on a number of shows, providing VFX and stereo conversion services on projects such as ‘Avengers: Age of Ultron’ (Marvel Studios / Walt Disney), ‘Terminator: Genisys’ (Paramount Pictures) and ‘Ant-Man’ (Marvel Studios / Walt Disney). Upcoming projects include ‘Mission Impossible: Rogue Nation’ (Warner Bros.), ‘Insurgent’ (Summit), ‘Alice in Wonderland: Through the Looking Glass’ (Walt Disney), ‘Tarzan’ (Warner Bros.), ‘Batman v Superman: Dawn of Justice’ (Warner Bros.) and ‘Spectre’ (Sony Pictures).

About Prime Focus World:

Prime Focus World (PFW), a subsidiary of Prime Focus Limited, provides visual effects, 3D conversion and animation services to major media and entertainment companies. PFW has brought its expertise to many wide release Hollywood films including Avengers: Age of Ultron, Guardians of the Galaxy, Transformers: Age of Extinction, Sin City: A Dame To Kill For, Gravity, Maleficent, Edge of Tomorrow, Noah, The Great Gatsby, World War Z, Men in Black 3, Star Wars: Episode I, II & III, Harry Potter and the Deathly Hallows: Part 2, Transformers: Dark of the Moon and Avatar. Shows currently in production include Ant-Man, Terminator: Genisys, Tarzan and Alice in Wonderland: Through The Looking Glass.

Prime Focus World has global operations with a presence in key centers of creative content production – Los Angeles, Vancouver, London, Beijing and Mumbai.

In June 2014, Prime Focus World merged its VFX business with Double Negative, one of the foremost providers of visual effects to the global film industry.

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About Double Negative:

Founded in 1998 with a team of just 30, Double Negative has grown to become one of the industry’s success stories and is now Europe’s largest independent provider of visual effects for Film (operating from locations in both London and Singapore).

Through steady and constant growth the Company has always sought to retain both the creative drive and involvement of its artists through all projects and a close collaborative working relationship with clients. This approach ensures films both small and large receive the same high standard of creative and technical service. This has proved a winning combination resulting in awards recognition from the Visual Effects Society (for Inception and Sherlock Holmes), BAFTA (for Interstellar, Inception and Harry Potter and the Deathly Hallows Part 2) and the Academy® Awards (for Interstellar and Inception).

Recent work includes Avengers: Age of Ultron, Ex Machina, Interstellar, Jupiter Ascending, Exodus: Gods and Kings, Hunger Games: Mockingjay Part 1 and Godzilla. Upcoming releases include Terminator: Genisys, Ant-Man, Mission Impossible – Rogue Nation, In The Heart of the Sea, SPECTRE, Miss Peregine’s Home for Peculiar Children, Hunger Games, Mockingjay Part 2, Alice in Wonderland: Through the Looking Glass and Batman v Superman: Dawn of Justice.

For more details please visit



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