Release – ​Top honour for PassPass content integration at the DAC’s Excellence in Advertising Awards


By K. Ashwin Mob: 09920183006 Email:

PassPass innovative content integration has won the advertising agency Adsyndicate Services Pvt. Ltd. the prestigious DAC Award 2015 – Excellence in Advertising, for Outstanding Usage of Media, at an annual event organised by the Delhi Advertising Club. Pass Pass is India’s favourite branded mouth freshener from the confectionary basket of the DS Group.

In what was a unique and extremely relevant positioning for the brand, the Pass Pass brand slug was inserted on the front page of Hindustan Times, capturing a handshaking image of Indian PM Mr. Narendra Modi & Pakistan PM Mr. Nawaz Sharif. The visit of Mr. Sharif, during PM Narendra Modi’s swearing-in, was a historical moment for both countries. The brand captured the milestone event with the innovative use of the Pass Pass slug, “Raho Hamesha Pass Pass”, making it a true Pass Pass moment.

Speaking on the award, Mr. CK Sharma, Business Head- Mouth Freshener said, “We are delighted that PassPass innovative content has been felicitated . Our brand proposition revolves around togetherness and harmony and this is exactly what the ad placement expressed. Visible ad placements in the story about US President Barack Obama’s visit to India as the Republic Day Chief Guest and the 6th BRICS summit amongst many others have also evoked interest earlier.”

Brand Pass Pass has become an integral part of many Indians’ lives and its core communication always revolves around people coming together (Raho Humesha Pass Pass).

About Dharampal Satyapal Group (DS Group):

Dharampal Satyapal Group (DS Group) is a rapidly growing multi-diversified conglomerate, with a turnover of more than Rs 4800 crores last year. The Group has strong presence in F&B, Hospitality, Mouth Fresheners, Tobacco, Packaging, Agro forestry, Rubber Thread and Infrastructure. The Group has strengthened its presence in F&B category by entering in Dairy and Confectionary segment. DS Group is committed towards premium quality products & credited with several innovations over last eight decades.

Catch Spices, Catch Spring water, Catch flavoured water, Chingles-the mini chewing gums, PassPass Pulse, Piyoz, Ksheer, Dairymax, Tulsi, Pass Pass, Rajnigandha, Tansen, Tulsi Saada, Rajnigandha Pearls, The Manu Maharani, Namah and Unitex are some of the leading brands the Group proudly shelters today. Rajnigandha Clove and Tansen Blues are the latest addition to the pan masala category. The Group has recently ventured into hard boiled candy with Pass Pass Pulse.

DS Group has chosen to mesh their social commitment into business vision. The Company has been working all over the country, on a wide range of CSR programmes on ground all over the country. The Group works strongly on the principles of integrity, dedication, resourcefulness and commitment.​

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