KOOCHIE PLAY LAUNCHES EXLCUSIVE OUTDOOR FITNESS EQUIPMENT ‘KOOFIT’

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By K. Ashwin Mob: 09920183006 Email: indianshowbusiness@gmail.com

Koochie Play Systems, who design and manufacture outdoor playground systems, launched ‘KooFIT’ – a range of outdoor gyms in India that will give citizens a way to stay fit and active without spending on expensive indoor gymnasium membership fees. The new outdoor exercise equipment was launched at a gathering of architects, consultants, builders and media at Mumbai today.

KooFIT exercise equipment has been designed and developed by sports and exercise professionals to provide strength, cardiovascular, flexibility as well as balance & co-ordination training for all the major muscle groups and for all ages and abilities. The use of this equipment makes exercise available to all while encouraging the use of green spaces, healthier living, social interaction and fitness and most importantly getting people outdoors. These units can be installed in a variety of public locations such as residential condominiums, public parks, beaches, school campuses, playgrounds, resorts, hotels, prisons, and many more.

KooFIT gives people to a chance to work out in fresh air, which has more health benefits. It can be installed in parks, residential complexes, resorts etc, and form an important part of any growing city. A range of equipment including an elliptical trainer, a chest press, lat pull down, parallel bars, and exer- cycles were showcased at the event. The equipments are of low impact, which means they are body weight resistance based – one’s own body weight is used as resistance thus greatly reducing the chances of grievous injuries.

“These outdoor gyms are a wonderful addition to the health and recreation facilities,” said Mr. Roben Dass, CMD – Koochie Play Systems. “This is the next step for public fitness in our country, and we hope to do all we can to improve the health and wellbeing of our general public. This new outdoor gym equipment gives people the opportunity to regularly exercise in open spaces, using equipment that can be located in public areas such as parks, grounds and beaches.”

“When people first decide to make a difference with their physical fitness, they go for a walk,” Mr. Dass explains. “And to have these fitness pieces beside a path that they happen to be walking by, people are a lot more prone to get on them and do a little bit of exercise. Increasing health and fitness is an important factor in improving our quality of life while also fighting modern day diseases such as obesity, diabetes, high cholesterol, heart diseases etc. It is also the focus of current key government initiatives. We are seeing accessible exercise equipment appearing in open spaces such as our parks, helping differing ages and abilities to take some regular physical exercise.”

The safety requirements for the permanent installation of outdoor fitness and exercise equipment are addressed by KooFIT. In a similar manner to playground equipment, exercise equipment is installed in unsupervised, freely accessible and public locations and requires stringent safety measures to enable its safe usage.

Some of the factors that influence this include:

Longevity of equipment in an outdoor environment

Design and manufacture of equipment in consideration of the most vulnerable users

Correct positioning of equipment

Safe installation of equipment in a correct way

Ensuring equipment is free from entrapments, crush points, sharp edges and unrestricted pendulums

Adequate testing of equipment to ensure safety and fit for purpose

Low cost, low maintenance units

Minimal space requirements

KooFIT exercise equipment is certified to meet DIN 79000:2012 – the latest European safety standards. It is one of the few brands in the world to meet these standards currently.

About Koochie Play:

Koochie Play Systems is the only internationally certified provider of total solutions in the field of outdoor playground, outdoor fitness and safety flooring equipments in India. Koochie Play’s products are tested and certified in France, Australiaand Taiwan by the prestigious EN 1176 certification [the highest safety certification given to playgroundequipments in Europe] and the AS 4685 & NZS 4486 [Australia & New Zealand's safety certifications]. Koochie has also recently joined the elite group of companies that have received the latest DIN 79000-2012 certification for its outdoor fitness range of products.

Brief about KooFIT

According to the WHO, 60 percent of the people in the world lead sedentary lifestyles – making it one of the more serious public health problems of our time. This is also one of the most overlooked problems of our time.

Most people are unaware of the implications physical inactivity can have on one’s health. Even as we continue to sit at our desks for hours together, we fail to realise that this increases all causes of mortality, doubles the risk of cardiovascular diseases, diabetes, obesity etc.

A healthy and fulfilling life needs an active lifestyle and time spent outdoors.

Koochie Play’s Outdoor Fitness Equipment is addresses this problem effectively. The range of fitness equipment is designed and developed by sports and exercise professional and is targeted towards providing strength, cardiovascular workouts, flexibility as well as balance and coordination training for all the major muscle groups. The equipment is designed for all ages and abilities.

As urban areas grow more crowded and we spend more time indoors, it becomes crucial for one to get a healthy workout and fresh air. KooFIT helps combine the two as it can be easily installed in parks, schools, residential communities etc. Koochie Play, with their vast experience in designing and making outdoor playground equipment, understand the importance of quality products. KooFIT equipment is built to withstand rigorous use under any climatic conditions. All the products are tested and certified as per international standards.

KooFIT is one of the few brands across the world to be awarded the prestigious DIN 79000:2012 certification – the latest European safety standards.

KooFIT equipment include elliptical trainers, chest press, lat pull down, parallel bars, and exer-cycles, among others. Even as more people are taking to running and fitness centers, KooFIT intends to inspire more people across ages to get fit.

Koochie Play Systems – A Profile:

a. Multinational presence

b. Safety / Certifications

c. Pan India Presence

d. One Stop Shop

Koochie Play Systems is the only internationally-certified provider of total solutions in the field of outdoor playground, outdoor fitness and safety flooring equipments in India. Koochie Play’s products are tested and certified in France and Australia by the prestigious EN 1176 certification [the highest safety certification given to playground equipments in Europe] and the AS 4685 & NZS 4486 [Australia & New Zealand's safety certifications]. Koochie has also recently joined the elite group of companies that have received the latest DIN 79000-2012 certification for its outdoor fitness range of products.

The company was established in 2006 in Bangalore, India, by Roben Dass, with a mission to offer playground equipment that meets highest International standards in terms of quality, aesthetics, product life design, planning and execution and most importantly child safety.

Koochie Play began with the sole aim of changing the way this industry works in India as safety standards till date in children’s playground equipment is a chapter that has yet to be understood, comprehended and incorporated. Koochie Play Systems today is a global brand with presence in 4 continents and 9 countries. The company has 15 offices spread across India, United Arab Emirates, Morocco, France, Australia, Philippines, Lebanon, Hong Kong, Thailand and Philippines.

Koochie Play’s products are used by schools, residential condominium apartment and villa complexes, public and municipal parks, clubs, resorts, malls etc. Our products are widely used by the topmost real estate developers & schools in India such as DLF, Hiranandanis, Oberois, Lodhas, India Bulls, Euro Kids, Amity International etc just to mention a few.

All components used in Koochie Play Systems are manufactured in the state of art OEM (Original Equipment Manufacturer) facilities in Korea, Taiwan and China under strict quality control measures backed with the latest technology such as robotic welding, rotomoulding, latest paint finishes etc

The company has an extensive services network in all key cities of Bangalore, Chennai, Mumbai, Ahmedabad, Pune, Hyderabad and Delhi with overseas offices in Dubai, Casablanca, Paris, Sydney, Manila, Colombo, Beirut and several other countries. Koochie’s design and support team located in Chennai provides design and R & D support in terms of Auto-CAD and 3D MAX layouts and base plan designs. The entire design team is literate in EN safety standards.

Koochie manages its turnkey projects right from consulting, designing, building and installing the play systems in various parts of the world. Their extensive experience has won them many a satisfied client and over 85% of their business comes in from repeat clientele. It was the only brand to be selected by the government of Dubai for providing play equipment at Modesh Fun City, 2008. Koochie has also won the coveted QUALITY BRANDS INDIA AWARD 2012-14.

For more information on Koochie Play Systems please log on to www.Koochieplay.com

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