By K. Ashwin Mob: 09920183006 Email: email@example.com
New Delhi, November 7th 2014: Label Ritu Kumar announces its new campaign for Autumn Winter 2014. The collection amalgamates global trends with Indian aesthetics and is suited to the contemporary women of today. The focus this season is on ‘The Indian Tuxedo’, a new range by Label Ritu Kumar embracing the tailored look trend.
Conceptualized by Amrish, the campaign has been shot by ace photographer, Farrokh Chothia in a motion theme format lending a sense of harmony and vibrancy to the collection. It highlights the new range comprising of evening and day looks including dresses, jumpsuits, jackets, tops and shirts.
“This year our collaboration with French designer, Samy Chalon, got us thinking about merging the best of both our worlds in order to produce something original. It resulted in a sense of synthesis of our Indian aesthetic with Parisian street style. We were interested in working on structure. In particular a structured look which, was moulded to a more Eastern silhouette. This led to a series of sharply tailored jackets, trousers and shirts, which is part of ‘The Indian Tuxedo’ range. The rest of the collection too has varied options for women including prints as well as solids to create a complete look.” states Amrish The collection includes well-tailored designs with smart accents and print combinations. From embellished evening dresses, day dresses, jumpsuits, tailored jackets, tunics and shirts in a lively palette of blue, teal, red, beige and off-white, the range highlights Label’s love for Indian prints translated onto Label Ritu Kumar Autumn Winter 2014 campaign comprises 4 double spread visuals as well as individual shots, which are going live in the month of November 2014. Keeping in view the brand’s positioning in going digital, a behind the scenes video has also been created to narrate the story of the print
Label by Ritu Kumar is a designer brand for young urban India established in 2002 by Amrish Kumar, son of veteran fashion designer Ritu Kumar. With a presence in over 35 Ritu Kumar stores in India including 5 standalone stores, the brand is an amalgamation of global influences with an Indian aesthetic. The ‘Label look’ is always sophisticated and carefully crafted. Collaborating and working with young and creative talent in the arts, LABEL seeks to bring such voices to the forefront. The associations are an open platform where the design house provides a structure on which the artists build their vision. The process is both collaborative as well as individualistic. Visit: www.labelritukumar.com