By K. Ashwin Mob: 09920183006 Email: email@example.com
The smallest act of kindness can go a long way towards bringing a smile to the face of a child. This children’s day, Fevikwik, a leading brand of instant adhesives from Pidilite, hopes to light up the faces of less fortunate children by teaming up with Shoppers Stop, Hobby Idea Stores and The Akanksha Foundation for an initiative called ‘Share a Broken Toy, Spread Some Joy’.
As part of this initiative, Fevikwik will invite children to the nearest Shoppers Stop and Hobby Idea stores to donate their broken toys. These toys will then be repaired by Fevikwik and donated to children from under-resourced backgrounds at The Akanksha Foundation. The initiative will be held from 11th November to 16th November. The toys can be donated at any Shoppers Stop across Mumbai, Thane, Kalyan or at Hobby Ideas stores.
Rashmi Nigam poses
Fevikwik as a brand aims at bringing a change in society’s attitude by reminding them that recycling is socially responsible behaviour. Once an object is fixed it tends to restore their feelings of happiness. ‘Share a Broken Toy, Spread Some Joy’ initiative is an extension of the Brands belief to spread joy in the lives of underprivileged kids.
Shaina NC along with her son Ayan and Perizaad Zorabian along with her kids Zaha and Zayaan and Rashmi Nigam extended their support for the cause and donated the toys at Hobby Ideas store at Kemps Corner on Childrens Day.
Mr. Vishal Malhan, Vice President – Sales and Marketing, Consumer Product – Maintenance Division, Pidilite Industries Ltd said, “This initiative celebrates the true spirit of giving and donating. The broken toys, which generally tend to be destroyed or thrown away, can bring smiles to the faces of these pure souls. Through this initiative we hope to contribute towards society and do our bit to spread the joy amongst under resourced children. We wish to emphasize and inculcate the values of Recycling and Reusing among the next generation.”
Shaina NC and her kid
Ms. Chitra Pandit, Director-Development & Communications, Akanksha, “This initiative holds a significant importance as toys play a very critical role in every area of child’s development including cognitive, social, emotional and language development. This initiative will help children have access to toys that will help build important motar skills.”
Celebrities while expressing their feelings said that they were glad to be part of the initiative. Concept of giving is very important to understand value of a object and everybody should come forward to donate their bit.
As a gesture of gratitude the kids donating the toys will receive special voucher of Hobby Ideas stores. To know more about this initiative interested readers can log on to www.fevikwik.in/childrensday
Since its inception in 1959, Pidilite Industries has been the pioneer and market leader in adhesives and sealants, construction chemicals, craftsmen products, DIY (Do-It-Yourself) products and polymer emulsions in India. Our product range also includes paint chemicals, automotive chemicals, art materials and stationary, fabric care, maintenance chemicals, industrial adhesives, industrial and textile resins and organic pigments & preparations. Most of the products have been developed through strong in-house R&D. Our brand name Fevicol has become synonymous with adhesives to millions in India and is ranked amongst the most trusted brands in the country. Some of our other major brands are M Seal, FeviKwik, Fevistik, Roff, Dr. Fixit, Sargent Arts, Hobby Ideas and Cyclo.
About Akanksha Foundation:
The Akanksha Foundation is a non-profit organisation with a mission to provide children from low-income communities with a high-quality education, enabling them to maximize their potential and transform their lives. Akanksha works in the field of education, initiating school reform through The School Project, and providing a supplemental education through the Akanksha centers. Currently, Akanksha reaches out to over 4600 children through two models: the after-school or center model and the School Project. Akanksha has 15 centers and 15 schools in Mumbai and Pune. The School Project is a venture to open high-quality schools serving children from low-income communities in Mumbai and Pune. These schools are in partnership with local municipalities, with the vision of creating small clusters of model schools in these cities that can be used to impact the mainstream education system. Through the centers, a commitment is made to support each child by providing a strong educational foundation, good time, self-esteem and values, and to help them plan how they can earn a steady livelihood as a step towards improving their standard of living