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Ketto, a crowd funding initiative founded and run by Bollywood star Kunal Kapoor along with VarunSheth, has recently tied up with Everymedia Technologies, a full-service integrated marketing communications company. The alliance is set to take social media and digital marketing to greater heights, as EverymediaTechnologies gears up to pitch for social causes across all platforms on behalf of Ketto.

Everymedia Technologies has been promoting films across all platforms and managing social and digital media presence for Bollywood personalitiesfor over a decade. With a strong track record behind the firm, Everymediaplans to pitch Ketto as a platform to raise funds as a part of Corporate Social Responsibility (CSR) activities for their clients .Everymediahas a powerful client list, which is likely to give social causes supported by Ketto a strong boost.Celebrities like NargisFakhri and HrithikRoshan, who are associated with Everymedia, have already joined hands with Ketto to help raise funds for flood relief activities in Jammu and Kashmir.

VarunSheth, ‎Founder and CEO, Kettosaid, “I don’t think CSRs have ever been supported by digital activities before. It is a brilliant idea, considering that the world is rapidly digitizing its activities. I believe it’s about time the digital world caught up! We are really honored to be associated with Everymediathat has such strong presence in the industry.”Kunal Kapoor appreciated the concept of digitizing CSR activities and said, “I think this is streak of absolute genius from Everymedia. Not only is it helping corporate sector ease out the pressure of successfully executing their CSRs, but it is also giving a huge boost to social causes that are in dire need of funds.”

Adding a good deed to the year, Gautam Thakkar, CEO, Everymedia Technologies, said, “It feels like we’re doing our bit to give back to society by working with Ketto. We want to take digital marketing to a whole new level by adding a tinge of CSR to it.”

About Ketto:

Ketto is a crowd funding platform for the voluntary space in India.Ketto aims to mobilize the youth through social media to multiply the efforts of the philanthropic community, both by making online giving and volunteering easy and safe. With its strong celebrity support, Ketto aims to connect individuals and brands with fundraisers thereby enabling nonprofits to increase their capacity and their awareness.

Going forward, Ketto aims to be the premier crowdfunding platform with the aim to empower the crowd to fund and raise funds for their favourite causes and entrepreneurial ideas using social media and e-commerce.

About Everymedia Technologies:

Founded in 2009, Everymedia Technologies is a full-service integrated marketing communications company and has offices in Mumbai, Delhi, San Diego, Dubai and London. Everymedia Technologies currently works with a lot of clients like Hyundai Motors India Pvt. Ltd., Paramount Pictures India, Viacom 18, Eros, Yash Raj Films, Dharma and more


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