By K. Ashwin Mob: 00919920183006 E-mail: firstname.lastname@example.org
It was a “Back in Time” moment for fans of the Men in Black franchise. Men in Black 3 has taken in an extremely healthy 12.8 crore at the Indian box office in its first weekend of release. The film released with 695 prints and in 3D, 2D and IMAX formats. The Men in Black franchise continues to be so strong in India as well as around the world, with older fans welcoming the new film after a decade since the last. The new film has brought in a fresh young audience that is appreciating the unique humour and action of the franchise. Sunday performed almost as well as Saturday despite the IPL finals which says a lot for the positive word of mouth being generated by the film. This is expected to carry it into a very strong second week as well.
Men in Black 3 kick starts a very exciting summer for Sony Pictures which also includes a fresh reboot of the Spider-Man franchise The Amazing Spider-Man (in 3D on 29 June) starring Andrew Garfield, Emma Stone, Rhys Ifans and India’s own Irrfan, and then a remake of the 1991 blockbuster Total Recall with Colin Farrell, Kate Beckinsale and Jessica Biel (worldwide 3 August).