L’Oreal Paris presents L’Or Electric collection- An electrifying make-up range


By K. Ashwin Mob: 00919920183006 E-mail: indianshowbusiness@gmail.com

L’Oréal Paris celebrated 15 years of glitz and glamour as the official make- up artist for Cannes Film Festival this year. For 15 years, the brand has loyally supported the Cannes film festival playing an active role in promoting cinema and contributing to the events glamour. This year it was no different.

Once again, L’Oréal Paris has pushed the boundaries of make-up with its new “L’Or” range, entitled “L’Or Electric”. This collection has been specially created for the Cannes Film Festival, and enabled L’Oréal Paris’ make-up artists to create the most daring and glamorous look on the Croisette. Eyes, lips and nails will be full of bold colour. Celebrities sported the Glam Team’s inspired creations on the red carpet throughout the 12 days of the Festival.

Brand ambassadors Aishwarya Rai Bachchan, Freida Pinto and Sonam Kapoor represented the brand from India at Cannes film festival this year. Aishwarya Rai Bachchan attended the L’Oréal Paris – amfAR (The American Foundation for AIDS Research) dinner and after-party on May 24th .L’Oréal Paris is a presenting sponsor of this traditional dinner held to raise funds in the fight against AIDS, thereby supporting an international event that is a key part of the Festival. Freida Pinto graced the red carpet at the prestigious opening ceremony of the Cannes Film Festival on the 16th of May while Sonam A Kapoor graced the red carpet at the prestigious closing ceremony of the Cannes Film Festival on the 27th of May.

While at Cannes Film Festival, these divas sported the Glam Team’s inspired ‘L’Or Electric’ creations; world renowned make -up artists Karim Rahman and Billy B delivered their individual interpretations of the “L’Or Electric” theme. The L’Oréal Paris’ Beauty Artistry team including colourist Christophe Robin, hairdressers John Nollet and Stéphane Lancien, along with Artists like Joëlle Ciocco – L’Oréal Paris’ Global Facialist -and Tom Bachik, manicurist to the stars, were present to lend their leading-edge Beauty expertise.

Talking about the brand ambassadors sporting the L’Or Electric look on the Cannes red carpet, Manashi Guha, Marketing Manager, L’Oréal Paris (India), said: “This year L’Oréal Paris celebrated 15 years as the official make-up artist of the Cannes Film Festival. The theme for Cannes this year was L’Or Electric, which is a combination of bold pop colors and vibrant hues like electric blue and intense ruby dominating the range. All our brand ambassadors sported this look on the red carpet reflecting their own individuality, universality and beauty.”

L’Or Electric is a psychedelic and electric range of lipsticks, eyeshadow and liner that will leave you addicted and asking for more. Specially designed for the Cannes Film Festival, L’Or Electric is glamorous and high on fashion. It’s the perfect accessory for a sparkling evening or a night out. The make- up range comprise of Infallible monos (mono eye shadow), Super liner luminizers, Instant Impact felt liner and L’Oréal Paris signature lipstick Color Riche.


About the range L’Or Electric

· Infallible monos are mono eye shadow available in Ultra-intense color. It promises to have up to 24 hour long-lasting hold and give a velvety soft feel once applied. Shades like all night blue, Flashback silver and Forever Pink are used to create L’Or Electric look. Priced at Rs 450/-

· Super Liner luminizer is liquid eyeliner in a special sponge tipped pen for the creation of fine lines or thick, sultry flicks. The intense carbon black color is applied with precision and ease and dries without smudging. Works well for hazel, brown and blue eyes. Priced at Rs 630/-

· Instant Impact felt liner. Priced at Rs 695/-

· Signature lipstick Color Riche combines luxurious color with lasting hydration for an ultra-glamorous look. Color Riche in Burning sunset, Sparkling amethyst, Intense Ruby form the range. Priced at Rs 785/-

The L’Oréal Paris L’Or Electric range is available at all L’Oréal Paris counters across the country.




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