By Vivek K Mob: 00919820310487 E-mail: firstname.lastname@example.org
Country’s one of the largest interior solutions manufacturer and retailer, Dhabriya group has joined hands with European giant Alvic group. Under a special B2B arrangement, Dhabriya group’s modular furniture company, Dynasty has entered into an exclusive venture to merchandise the LUXE brand of Alvic group in India. LUXE is a patented brand of Alvic group of Spain that is a globally successful for their board’s application in furniture industry.
Speaking about the launch and the tie-up; Mr. Digvijay Dhabriya, Managing Director of Dhabriya Group said, “We are extremely delighted with our association to Alvic Group. We have been the initiators of world class products in the country and Alvic’s LUXE is the state-of-the-art product that offers the features those are value for money. With this brand addition, we plan to capture the major market size of country’s premium kitchen and furniture industry by 2017. Its crystal-like gloss finish and high resistance to scratches provides an extraordinary finish and appeal to the interiors of the house.”
The Indian furniture retail market is one of the 14th largest furniture markets in the world due to the rising purchasing power of the Indian middle class population. This USD 8 billion industry has been growing at 30% compound annual growth rate. According to a Cushman and Wakefield report, the demand for residential spaces is forecasted to hit 4.25 million units while the demand for office spaces is expected to hit 400 million sq.ft. between 2010 and 2014 in India. Another major segment is contract furniture which is driven by the increasing hotel developments and tourism demand in the country.
Speaking on LUXE’s entry in India, Mr. Julian Ramirez, international marketing head of Alvic Group said, “Alvic group have been working on a product over last three years that has a best finish with acceptable price in the market. LUXE is an idea that has made a brand number one not only because it is marketed well but it has a value that market needed. The glossy, shining, scratch resistance and water resistance makes it a monopolistic brand that has rapidly made its mark globally in a very few years. Today LUXE is a well known and a very well accepted brand in more than 50 countries.”
The application of LUXE product varies into various interior and some time in exterior home décor. It is being used into kitchen units, bathroom units, cupboards, wall panels, flooring and many a times for creative and personalized projects for exterior home and office décor. Since the product is sold itself because of its features, it is not necessary to explain many things in order to make a sell. Apart from home and kitchen décor, LUXE has also remarkably made a strong presence in hospitals, education and hotel-restaurant industry.
Dhabriya group’s Dynasty Modular Furniture has well established and varied network over 600 distributor points in India. Company also has seven application centers at various locations in country. With this newly entrant brand, company aims to open 13 more application centers in India by the end of 2015.
About Dhabriya Group:
A registered brand of Dhabriya Agglomerates Pvt. Ltd, Polywood is country’s one of the largest interior solutions brand that provides wood substitute solutions. Established in 1992, Dhabriya Agglomerates is country’s largest manufacturer and retailer of PVC & uPVC Profiles range. With an intense motive, company saves nearly 7 lakh trees every year and reduces the usage of wood by providing the alternate solutions and applications.
Commenced with a seed capital of Rs. 3 lakhs, the Dhabriya group has nearly an annual turnover of Rs. 100 crores as per FY 2013-14. Initiated its business with just manufacturing of PVC doors, Polywood is now manufacturing and also retailing a wide range of PVC and uPVC sections with various designs to suit the complete fabrication requirements like Doors, Windows, Partitions, False Ceilings, Wall Paneling, Pelmet, Modular Kitchen Cabinets, Shutters & other interiors related products at company-owned application centers spread across India.
Company had established its first manufacturing plant in Jaipur with initial manufacturing capacity of 250 metric tons of PVC profiles per annum. In 2009, it took a step ahead by setting up its second plant in Coimbatore to align the supplies in southern part of the country. The company has an exclusive extrusion facility located at its both the plants which is a state of art facility using the best machinery and equipments that matches global standards with a total manufacturing capacity of 10,000 metric tons of PVC Profiles per annum. In the fiscal year 2007-08 company had also ventured into the manufacturing & fabrication of uPVC Windows and Doors.
Polywood is recognized for its customised solutions, superior quality as well as highly efficient and robust products. It subscribes to the Quality Management Standards ISO 9001:2008 and Environmental Management Systems ISO 14001:2004. Amongst the many Awards that the company has received includes a National Award for Manufacturing of Outstanding Quality Products, Award for Outstanding Entrepreneurship, Award for Meritorious Industrial Development, The Samaj Ratna Award etc.
In the year 1995, looking at the opportunities into Modular furniture market, Dhabriya group diversified and launched it’s another retail brand Dynasty. Under this brand, company installed its manufacturing facility at Jaipur, Rajasthan for designing and manufacturing of Modular Furniture range especially made out of wood substitute i.e. agricultural waste. Under this retail brand, company merchandises various products like modular kitchen shutters and Wardrobe Shutters, green doors, executive tables, storage, work stations, kitchen cabinets, wardrobes, computer tables etc.
Polywood has a nationwide network of more than 100 distributors and 300 retail partners. Including Jaipur and Coimbatore, Polywood has a retail network of application centers in Gujarat, Maharashtra, Karnataka, Kerala, Andhra Pradesh and West Bengal. Company aims to set-up more application centers in the states like Rajasthan, Orissa, MPCG, Uttar Pradesh, Bihar, Madhya Pradesh and few more cities in coming two years.
Dhabariya Agglomerates has marked its charisma in institutional, commercial and residential application segments. In commercial segment, the Polywood brand has earned a very prestigious business partners like Shapoorji Paloonji, Emmar MGF, Pacifica Group, DLF, Crompton & Greaves, ONGC Ankleshwar, Airport Authority of India, PWD Patna and Jaipur etc.