Integrated Network Solution (INS) launches ‘SPOTLIGHT’ with the web show ‘JACK&JONES HITCHED in collaboration with Colosceum & One Digital Entertainment’

Share/Bookmark

By K. Ashwin Mob: 09920183006 Email: indianshowbusiness@gmail.com

Integrated Network Solutions (INS), a division of Viacom18 Pvt. Ltd, launches its third vertical – SPOTLIGHT, by co-creating an interesting concept in the form of a 16 part web series called ‘JACK&JONES HITCHED’ in collaboration with Colosceum & One Digital Entertainment. A first of its kind show conceptualized by Rajiv and Rannvijay, it will give audiences an opportunity to be a part of the celebrations as MTV VJ Rannvijay gears up for his big fat Punjabi wedding.

The show revolves around the journey of one of India’s most loved bachelors, as he steps out of singlehood into matrimony. The series will feature Rannvijay in his element, dealing with all the crazy preparation that goes around a big fat destination wedding, along with appearances from his close celeb friends as they sometimes pull his leg, sometimes party with him and sometimes give cheeky advice for the big change ahead of him.

Commenting on the strategic partnership, Mr. Gurpreet Singh, COO of OneDigital Entertainment Pvt. Ltd. said “Being the largest multi channel network for YouTube in India and consulting various artists, record labels and media houses since quite some time on digital initiatives, we have been able to develop very strong in-house skills and capability to understand the consumer needs & digital engagement. We know the pulse of the user to a large extent and also realize that the viewership behavior is shifting and changing fast. Our promise is to create, innovate and engage users and brands and bring value for both the sides. Using our strong 300+ channel network, we ensure the discovery of the relevant content by the right audiences. We are very excited about our partnership with Colosceum and Spotlight to launch shows like JACK&JONES Hitched which will set benchmarks in the online original content space”

Commenting on this power-packed concept, Mr. Jaideep Singh, Sr. Vice President and Business Head – INS, Viacom18 Pvt. Ltd. said, “We’re living in a digital era, and to stay relevant to a constantly evolving audience it is essential for brands to innovate how they communicate and reach out to their consumers. Paying attention to this urgent need, the time was right for us to launch Spotlight. Spotlight provides that platform for brands to harness the power of the glamour world through celebrity associations and takes their message further to the audience in a much more engaging manner. Our first property under Spotlight in association with Colosceum & One Digital Entertainment, JACK&JONES Hitched will set the tone for more such innovations to come in the future.”

Speaking on the association Mr. Vineet Gautam, Country Head JACK&JONES said “JACK&JONES has always positioned itself in youth space and believed in clutter breaking ideas. It is our constant endeavour to find innovative ways of reaching out to them. JACK&JONES HITCHED is the first of its kind online reality show which will be aired on digital platforms only. The youth today, especially men are spending more time on digital mediums and it’s growing as we speak and this association seems to be a great and innovative way to engage and interact with them. Rannvijay is a youth icon who has dared to be different and inspired many. And that is exactly the brand philosophy of JACK&JONES to be daring, innovative and adventurous but in style. At JACK&JONES we always believe in experimenting and hence this association is a perfect sync at both ends.”

Commenting on the strategic partnership, Mr. Gurpreet Singh, COO of OneDigital Entertainment Pvt. Ltd. said “Being the largest multi channel network for YouTube in India and consulting various artists, record labels and media houses since quite some time on digital initiatives, we have been able to develop very strong in-house skills and capability to understand the consumer needs & digital engagement. We know the pulse of the user to a large extent and also realize that the viewership behavior is shifting and changing fast. Our promise is to create, innovate and engage users and brands and bring value for both the sides. Using our strong 300+ channel network, we ensure the discovery of the relevant content by the right audiences. We are very excited about our partnership with Colosceum and Spotlight to launch shows like JACK&JONES Hitched which will set benchmarks in the online original content space”

Speaking on the collaboration, Mr. Rajiv Lakshman, Chief Creative Officer – Colosceum Media said “Colosceum Media is a creative powerhouse, having been key contributors in the creation of many successful & long running television franchises. We’re always looking to pioneer new frontiers of creative expression. We consider digital content as the future, and wanted to leverage the intimacy & engagement value of this platform. Colosceum has a long association with Rannvijay, and are proud to partner with him to create this first-of-its’-kind innovation that gives Rannvijay’s multitude of fans an inside peek into his life as he navigates through this transition. As a friend, I find Rannvijay’s life fascinating, and am excited to be part of a team that gives his fans an access into the method & the madness that is his life.”

Speaking about the initiative Rannvijay Singh Singha Said ‘For the past 11 years, people have seen me evolving from a young carefree guy into someone with a strong sense of right and wrong. I’ve had youngsters looking up to me and wanting to emulate me. The choices that I’ve made, be it on the small screen or the big one have reflected my personality. My decision to get married is yet another choice that reflects who I am – a believer in the sanctity of marriage. Through these webisodes I want my fans to know why marriage for me is the natural next step in my growth as a person and as a personality.

The webisodes will start airing from Monday, 31st March, 2014, exclusively on Rannvijay’s YouTube channel, which is managed by SPOTLIGHT. So log on to watch heartthrob Rannvijay live the last of his bachelor days as he marries the woman of his dreams on a first of its kind show which can be viewed on PC, Tab and Mobile on www.youtube.com/rannvijayofficial , www.zengatv.com/rannvijay and other digital platforms.

Catch the journey exclusively on ‘Jack & Jones HITCHED’,

About JACK&JONES India –

JACK&JONES is a democratic jeans brand making it easy for fashion conscious men to create their own personal style. The four lines ORIGINALS, VINTAGE, CORE and PREMIUM have quite different target groups and expressions design-wise. All the four brand-lines have trendy, relaxed and cool designs with super fits, offering great styles to young denim lovers as well as grown up rebels. JACK&JONES is a part of BESTSELLER India and currently has 60 stores and 103 shop-in-shops spread across the country.

About Colosceum

Colosceum is one of India’s leading IP creators having created and produced groundbreaking content over past 7 years like Splitsvilla, Roadies, MasterChef India, Jai Shree Krishna, Bani… Ishq da kalma and Wheel Smart Shrimati to name a few. Colosceum has worked for the leading channels like Star Plus, Channel V, NGC and erstwhile Star One from Star Network, Colors, MTV, ETV and History Channel from Viacom 18 Network, Zee TV and Doordarshan. Colosceum has produced branded content for brands like Wheel, Panasonic, LG and Mountain Dew. Over the years Colosceum has created shows on different genres like Reality, Fiction, Advertiser Funded, Ad Films, Animation, Dubbing and Documentaries. After having associated with best of the talent in the television industry to produce award winning content, Colosceum is now making a foray into Digital platform with its first Format “Hitched”.

About One Digital Entertainment

One Digital Entertainment is the largest Multi Channel Network for YouTube in India managing 300+ YouTube channels for various artists, record labels, Bollywood & media houses. It also distributes content across other digital platforms like iTunes, Zenga TV, Dailymotion, Facebook, Instagram, Twitter etc. It is in the business of syndicating, creating original content, programming and strategizing content positioning in the digital space for the new age users’ content consumption. One Digital also works with brands to create content integrated with artists for better user engagement. One Digital’s video channel network includes 70+ artists and 300+ YouTube channels including celebrities like Yo Yo Honey Singh, Sunny Leone, Sanjeev Kapoor, Jazzy B, Anubhav Sinha, Vir Das, Papon and more.

Leave a Reply

Your email address will not be published. Required fields are marked *

*


*


Human Hair Extensions Human Hair Extensions Cheap Human Hair Extensions Human Hair Extensions> Human Hair Extensions> Human Hair Extensions>