By K. Ashwin Mob: 09920183006 Email: email@example.com
Godrej Appliances has employed 45 women for manufacturing 100% Green Air conditioners and Refrigerators in its manufacturing plant at Shirwal, Pune. The AC line in the plant is completely managed and run by 25 hard working and skilled women and 20 women assist into other manufacturing line of Refrigerators and Washing Machine.
The current output of this AC line is 300 split ACs per day. Godrej Appliances has installed special automation at the plant for tasks which require manual handling of materials to make the task easier for women. These automations aid the female workforce by reducing the physical force require at certain stages of material handling.
Due to their hard work the women workforce now contributes to Refrigerator and Washing Machine manufacturing line too. The output of the entire plant excluding ACs is 2000 refrigerators per day and 300 washing machines per day.
Mr. George Menezes, COO, Godrej Appliances said, “Godrej is an equal opportunity employer hence it was felt that in manufacturing division too we need to deploy women employees. We have planned to increase the women employees’ strength to 20% of total workforce in coming few years. This is embodied in the Godrej Corporate policy. We have not restricted this initiative just to Satara factory which boasts of a 45 women strong workforce but is also encouraged in our Mohali Factory with a workforce of around 50 women. Moreover, the response from the employed female workforce has been very encouraging with a high retention percentage in these women.”
The average age of the women employees here is 22 yrs old. They are all BSc and Diploma Engineering Graduates. Godrej Appliances drive special initiatives to employ women workforce as their corporate policy. They conduct campus recruitments in colleges at Satara. They counsel the parents of these women to instill the thought of gender equality and encourage economy prosperity.
About Godrej Appliances:
Godrej Appliances is the flagship division of the USD 3.3 billion Godrej & Boyce Mfg. Co. Ltd (G&B), one of India’s leading engineering technology and consumer products companies. Godrej forayed into appliances in 1958 and since then has been a leading player in the home appliances market in India. The company is known for delighting the consumer with innovative, relevant and green technologies. Godrej has created many milestones in the Indian appliance space – be it in the environment/energy efficiency space, including the launch of the first green AC in the world (2012), launch of the first green refrigerator in India (2001), launch of the first 5 star range of refrigerators (2008), launch of the first inverter AC in India (2005), the first refrigerator with 6 Star Performance(2012) or a pure consumer delight space like the launch of the music refrigerator, DAC (Dynamic Aqua Power Control) Technology, Tilt drum in washing machine or Steam Microwave Ovens and Pizza/Kebab makers in Microwave Ovens. Godrej’s focus on balancing consumer needs with environmental cause has enabled the organization to redefine the technology landscape in the appliances industry – to the delight of both the consumer and the environment.