By Vivek K Mob: 00919820310487 E-mail: firstname.lastname@example.org
Arvind Goodhill Suit Manufacturing (P) Ltd, a joint venture between Arvind Ltd. & M/s Goodhill Corporation of Japan, announced launch of formal suits on Wednesday, February 26. The joint venture firm has set up a Greenfield suits manufacturing facility based out of Bommansandra Industrial estate in Bengaluru, to produce high-end formal suits catering to the needs of evolved Indian and Overseas customers.
The unit has started with two lines each for jackets and trousers, with the capacity to produce 350,000 pieces of jackets and 600,000 pairs of trousers annually. In its first year of operation, it expects to achieve a turnover of around Rs. 100 Cr.
Commenting on product launch, Mr. Kulin Lalbhai, Executive Director, Arvind Ltd, said, “With this venture, Arvind Ltd has entered into the worsted segment and suits manufacturing, expanding its product portfolio offering. The Company now offers a complete vertical solution in the garmenting space ranging from suits to jeans and from formals to casuals. With Goodhill’s design and process technology, we will be able to target the premium market and offer our customers a product made in India and marked to perfection.”
Mr. Hideki Yoshioka, President, Goodhill Corporation Ltd, Japan said, “With its diverse culture and large population base, India offers immense growth potential for suiting business. Through this joint venture with Arvind Ltd, we will have the advantage of the wide network presence of one of India’s largest apparel brands and retail players. With over 50 years of experience in this space we intend to bring the best technology and collaborate with Arvind to bring world class products to India. We believe this collaboration will turn out to be a perfect entry to the Indian market.”
Currently producing 6 million pieces of Jeans and 4 million pieces of shirts annually out of their 7 production facilities in Bengaluru, Arvind is expanding its offering to offer complete solution to its customers who are the most marquee global and Indian names in apparel brands and retail.
About Arvind Limited
Arvind Limited is one of India’s largest integrated textile and Apparels Company with a strong retail presence and a pioneer of denim in India. Arvind has an unmatched portfolio of owned and licensed brands and retail formats. Company’s own product brands include Flying Machine, Colt, Ruggers, Excalibur amongst others while its licensed product brands have big global names like Arrow, Gant, Izod, Elle, Cherokee, US Polo Assn. to name a few. It has a joint venture in India with global major Tommy Hilfiger. Company also has retail brands like Megamart, The Arvind Store, Club America, Next and Debenhams.
Arvind Ltd. has mastered the learning curve of growing strong new brands – 5 out of top 10 international brands in India have been built by Arvind. The Company has ability to address diverse segments through a differentiated portfolio – it has a presence across market segments, dominant in many segments already. Arvind has strong distribution strength to quickly grow new brands – high bargaining power within channels, strong reach leading to fast ramp-up. It is able to build strong and cost-effective supply chain and is able to rationalise the cost of building brands.
About Good Hill Corporation:
Good Hill Corporation is a Japanese suits manufacturing company that was established in 1961, and expertises in manufacturing of men’s as well as women’s suits. Apart from this Indian venture, they have 4 factories in Japan and 1 in China. They are one of the leading suits manufacturers in Japan, with a market share of 40% in customised clothing. The group also has retail presence in Japan through their reputed brand F-one.