By K. Ashwin Mob: 00919920183006 E-mail: email@example.com
2012 marks the onset of the 100 years of Indian cinema and to celebrate this landmark moment, COLORS is launching a first-ever magnum-opus against the backdrop of the film industry, ‘Madhubala…Ek Ishq, Ek Junoon’. Representing the Indian film industry and extending support for this first-of-its-kind venture on Indian television was industry stalwart Mr. Ramesh Sippy who shared insights on the soon disappearing fine line between films and television. Everyday millions make their way to Mumbai – the city of dreams to struggle for a ticket to the top. While some are successful and become stalwarts in the industry, many of the others fade into obscurity.
Madhubala is a love story set against the backdrop of the film industry that beautifully weaves in multiple stories of people that challenge their dreams opposed by luck. Shot on a scale to match the grandeur of the film industry, Madhubala will provide a glimpse into the lives of the real Bollywood stars while showcasing the challenges and struggles of the people facing the arclights and fulfilling dreams while being grounded with real emotions in the back. This never-seen-before concept including an ensemble cast with actors like Raj Zutshi, Drashti Dhami, Vivian Dsena, Shagufta Ali, Sushmita Mukherji and Rakhi Vijan among others. Audiences will be able to catch the first show of Madhubala on May 28th, 2012, every Monday to Friday at 8.30 PM on COLORS.
Lights… Camera… And Action… The story begins in the rustic town of Motihari in the interiors of Bihar, the story shifts focus to the bustling city of Mumbai. Bridging the gap between the simpletons and the superstars of the Indian film industry, Madhubala…Ek Ishq, Ek Junoon takes you through the tumultuous ride that connects the ordinary man to the glamour of this sapnon ki duniyaan. From being a nobody to suddenly being somebody, Madhubala, played by Drishti Dhami, sees her life undergo incessant ups and downs that creates a domino-effect taking her down a path she never chose for herself – she joins the film industry with the help of superstar RK, portrayed by Vivian Dsena and turns a star overnight. With behind-the-scenes insights from the industry, this show traces Madhu’s journey from being a simple girl next door to becoming a superstar.
Presenting Indian television’s first ever magnum opus set against the backdrop of the film industry, Prashaant Bhatt, Weekday Programming Head – COLORS said, “It is our constant attempt to bring unique and entertaining content to our audiences. Madhubala…Ek Ishq, Ek Junoon is the first-of-its-kind show on Indian television that presents an unconventional love story while revealing the different aspects that make the glitz and glam side of the film industry. The show is an archetypal movie involving high budgets and hard work that ties together the larger than life film industry with a dynamic star cast and an incredible storyline. That this idea coincides with the 100th year of the film industry creates a déjà vu feeling in our hearts making us believe that the time is right for our viewers to witness the magic of the silver screen on their television sets.”
Speaking about the production value of the show, producer Saurabh Tewari – Nautanki Films said, “Madhubala…Ek Ishq, Ek Junoon is a concept that is very close to our hearts owing to the unique storyline. Being a part of the entertainment industry, it was critical for us to recreate the magnitude of drama of the silver screen for television audiences to replicate a movie watching experience. With the current television offerings focusing on slice of life shows, Madhubala comes in as an unexplored concept – a first on Indian television. Using the canvas of the film industry, the show provides insights into the ups and downs faced by everyone involved in the making and building of a superstar. To amplify the overall experience while highlighting the larger than life film industry, we have shot scenes not only in real locations across Mumbai, but also for the first time in Indian television history ventured into Ramoji Film City in Hyderabad.”
While Madhubala will pay tribute to the contribution of the film industry in our everyday lives, it will also deal with the lives of simpletons while highlighting the challenges involved in facing the arch lights and fulfilling dreams. Produced by Nautanki Films the show brings together a star-studded ensemble cast including Drashti Dhami, Vivian Dsena, Raj Zutshi, Shagufta Ali, Pallavi Chandran, Rakhi Vijan, and Sushmita Mukherji among others in pivotal roles.
Witness the grandeur and enormity of the film industry on the small screen
Sapnon Ki Duniya Mein Janmi Ek Kahani… Madhubala… Ek Ishq, Ek Junoon
Starting 28th May, Every Monday to Friday at 8:30 PM
Only on COLORS
Madhubala…Ek Ishq, Ek Junoon
Artist Name Character Name
Drashti Dhami Madhubala
Vivian Dsena RK Superstar aka Rishabh Kumar
Raj Zutshi Balraj Chaudhary
Sushmita Mukkherjee Bundela Dai Maa
Shagufta Ali Badi Chaudhrain
Lalit Parimoo Guruji
Pallavi Purohit Padmini
Rakhi Vijan Roma
Bhupinder Singh Shamsher Mallick
Manish Nagdev Mukund Dixit
Story Developed By Prashaant Bhatt
Story Sonali Jaffer
Screenplay Anjum Abbas
Dialogues Anand Vardhan
Script Head Mukul Abhyankar
Music Shaleen Sharma
Set Design Varsha Jain
Art Director Sumit Mishra
Costumes Zeba Sajid, Niharika Khan
Sr. Creative Director Sudhir Achary
Creative Head Yoma Shreshtha
Director Ravindra Gautam
Producers Saurabh Tewari
‘COLORS’ is Viacom18’s flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS launched on 21st July 2008 offers an entire spectrum of emotions to its viewers. From Fiction shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘Jasbaat Ke Rang’. ‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through programmes like Balika Vadhu- Kacchi Umar Ke Pakke Rishtey, Madhubala…Ek Ishq Ek Junoon, Uttaran, Na Aana Is Des Laado, Parichay- Nayee Zindagi Kay Sapno Ka, Kairi – Rishta Khatta Meetha, Chhal…Sheh aur Maat, Sasural Simar Ka, Na Bole Tum..Na Maine Kuch Kaha, Chhote Miyan Chapter 3 amongst others. ‘COLORS’ is a pay channel and is available as a part of SUN18 Media Services in India.
About Viacom 18 Media Pvt. Ltd
Viacom 18 Media Pvt. Ltd. is a 50/50 joint venture operation in India between Viacom Inc. (NASDAQ: VIA, VIAB, world’s leading entertainment content company, comprising brands like MTV, Nickelodeon, Comedy Central, BET, Paramount Pictures etc) and the Network18 Group, (one of India’s leading full play media conglomerates with interests in television, internet, filmed entertainment, mobile content & allied businesses, comprising brands like CNBC TV18, CNBC Awaaz, Newswire18, moneycontrol.com, CNN-IBN, IBN 7, Homeshop18 and E18 amongst others). The joint venture includes leading brands across television, film and digital media to build one of India’s leading multimedia entertainment powerhouse. Viacom 18 Media Pvt. Ltd. includes the vibrant youth brand – MTV, the fastest growing kids channel – Nick, India’s only International Music & Lifestyle channel – Vh1, Viacom18 Motion Pictures, a new-age motion picture brand that produces, acquires and distributes Hindi films, the Hindi General Entertainment channel – COLORS and the recently launched action, adventure & animation channel for the new young adults – SONIC. This apart, Viacom18 also runs Viacom’s consumer products business in India. Viacom18 brings together the unique strengths of two formidable partners, thus forming an entertainment conglomerate that will have a competitive advantage in serving the needs of both viewers and advertisers. For more information on Viacom18, Viacom or Network18, log on to www.viacom18.com, www.viacom.com and www.network18online.com respectively.
About Nautanki Films Pvt Ltd
Nautanki Films Pvt Ltd. is a production company incorporated and promoted by renowned film and television industry names such as Mr. Saurabh Tewari and Mr. Abhinav Shukla. Through Nautanki Films, both plan to create and deliver popular, high-quality programming for catering to not only domestic but also to the demands of international viewership. Nautanki Films has already made a bumper opening with landmark shows such as ‘Baba Aiso Varr Dhundho’ (Imagine TV) and ‘Sapno Ke Bhanwar Mein’ (Life OK) and has been liked across the nation for its unique concept. Currently, Nautanki Films is producing Madhubala…Ek Ishq Ek Junoon for COLORS. Not only television, Nautanki Films is all set to prove its mettle in the film industry as three film projects will hit the floors early next year.