Percept ICE exemplifies the future of Bollywood at the 59th Idea Filmfare Awards 2014

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By Rohit Kerkar Mob: 09920183006 Email: indianshowbusiness@gmail.com

Glamour defines the Indian film industry. It is that show that appears on television sets once a year and almost every Indian family has their eye glued to the television set that evening. The lights are on, the stage was set and the red carpet was laid at the 59th Idea Filmfare Awards 2014 which was executed by Percept ICE the strategic business unit of Percept Sports and Entertainment at Yash Raj Studios, Mumbai on January 24, 2014.

The event management mandate that lies in the hands of Percept ICE ensured that the theme looked unique. In this edition of the awards it was “Futuristic”. The idea about this theme was to depict the Indian film industry 40 years from today and the prestigious event management firm lived up to the expectation of its client by maintaining quality traffic control, parking, venue construct, red carpet, media rooms, FOH seating and post party. Not only this, Percept also roped in some of the best auto-cad designer, lighting experts, printers in close proximity and ample number of volunteers.

Savio Sequeira, Chief Executive Officer, Percept Sports and Entertainment said, “The 2014 Filmfare Awards was nothing like what Percept have done before or anyone has seen so far. For over half a decade now, the Filmfare Awards have been the gold standard in Indian cinema. – a night when the biggest stars will shine together” and naturally one would depend upon Percept, one of India’s best Event companies to pull off such a dazzling show flawlessly. Elaborating on the project”

Nazneen Karimi, Chief Operating Officer, Percept ICE said, “It has always been a pleasure working on the Filmfare Awards since it is one of the most prestigious award functions in the country today. We appreciate the support provided to us by our client while executing the event and look forward to a long lasting relationship with them.”

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