By K. Ashwin Mob: 00919920183006 E-mail: email@example.com
The hunt for KamaSutra Miss Maxim 2014 finally ended today in a star studded grand finale at Hilton Hotel in Mumbai. Swapnila Gupta was crowned KamaSutra Miss Maxim 2014 and has bagged a movie project along with a Car and will also be featured on the cover of men’s lifestyle magazine Maxim. Chandrika Ravi was the first runner up and Kangna Sharma was the second runner up. The pageant was judged by esteemed jury members including famous designers Rocky S and Nishka Lulla along with actor Prachi Desai, film producer Bunty Walia, fashion photographer Subi Samuel, nutritionist Radhika Karle, model Priyanka Bose and Maxim’s editor Vivek Pareek.
“The KamaSutra Miss Maxim pageant has really set a new benchmark this year. Not only did we get participants from all over the world, we got the attention of more than 1.3 million viewers across media. The winner embodies all the traits of a modern woman who’s in charge. We need to applaud the spirit of women, and that’s the basic premise behind Miss Maxim. And the millions of men who voted, who witnessed and who cheered, agree,” said Vivek Pareek, editor of Maxim.
Girls from all across the country had participated in this beauty pageant which was unveiled in mid- September after which the hunt for the hottest girl in India had begun.
The contestants have been gathering votes for last three months through Maxim’s micro site (www.maximindia.in/missmaxim) – a one stop portal to all the contestants and their profiles, pictures, Q& A and videos. A polling system was introduced on the micro site to enable subscribers, fans, readers and the general public to vote for their favourite girl with a single click. It also gave its users a chance to win a number of goodies by participating in various online contests.
The event was followed by a bikini fashion show where the contestants walked the ramp.
Ranju Kumar Mohan, Business Head and Director, KamaSutra said, “KamaSutra, a bold and mysterious brand synonyms with pleasure, has been offering every Indian an expression of sensuality and personal freedom for many years now. KamaSutra Miss Maxim celebrates the spirit of woman wearing an attitude that reflects freedom delivers recognition and offers many others to live their dreams through this unique platform. We are delighted to be associated with Maxim for the second consecutive year to present KamaSutra Miss Maxim that has received an overwhelming response across the country.”
Miss Maxim is an International Property and its footprint spans continents. It’s a pageant that highlights the hottest girl in the country. Having been hugely successful in its primary markets, Miss Maxim has expanded into many other countries including Australia, Indonesia, the Czech Republic, Germany, Bulgaria, Brazil, Greece, Italy, Korea, Mexico, Poland, Russia, Singapore, Spain, Thailand, Ukraine and Portugal. The local winners then get a chance to compete for the MISS MAXIM WORLWIDE contest in the US.
In India, Maxim had unleashed a three-month long high-decibel 360 degree media campaign for the KamaSutra Miss Maxim 2014. The contestants were shortlisted from the preliminary rounds that were held all over the country, and then came together to compete for the coveted title of KamaSutra Miss Maxim 2014.
KamaSutra, famous for its bold and sensuous positioning, extended into the personal care category in 2007 by launching a range of men’s deodorants. The USP of KS deodorants is retention of the fragrances – in case of some variants; the retention is upto 8 hours. KS deodorant is a versatile fragrance that goes for any occasion and can be used when you are hitting the gym or crashing at a friend’s place.
Largely covering everything related to men’s lifestyle, Maxim is currently the industry leader for men’s magazines in India and the brand is the largest selling men’s magazine in the world as well. Launched in India in January 2006, Maxim has retained its leadership position over these years, even though it was the first international men’s lifestyle title to debut in India. The magazine is published in India by Media Transasia, which also publishes Travel+Leisure, Better Homes & Gardens, Sports Illustrated, Child, Discover India, Architecture+Design, Casaviva and other titles.