By K. Ashwin Mob: 00919920183006 E-mail: firstname.lastname@example.org
Manpasand Beverages, India’s leading fruit juices company, has made its ‘Mango Sip’ brand the fourth largest selling packaged mango fruit juice and is now competing directly against giant multinationals and other major Indian corporates in this space. The packaged fruit drink market in India is currently pegged at Rs 5,000 crore which is witnessing tremendous growth.
Manpasand Beverages is in the business of beverages since a decade with its flagship brand Mango Sip established by first generation entrepreneur Shri Dhirendra Singh. It has carved a niche for itself in market with a basket of 25 product variants. Mango Sip brand has grown to become the fourth largest mango drink brand in India.
Speaking about the success of its ‘Mango Sip’ brand, Mr. Dhirendra Singh, Chairman & MD of Manpasand Beverages Pvt. Ltd. said, “We expect strong growth in future as there is huge opportunity in packaged beverage market being fuelled by a rise in disposable income, changing lifestyle and a burgeoning younger middle class. The per capita consumption in India is very low and this presents industry players with the opportunity to tap the huge untapped potential that this segment offers. Mango juice is amongst the favourite and most widely accepted by consumers across India. The beverages industry is expected to see 35% to 40% growth in foreseeable future. In next 5 years, we expect the size of fruit drink industry to more than double to around Rs 12,000 crore to Rs 15,000 crore.”
The per capita consumption of fruit juice based beverages in Germany is 45 litres, 42.5 litres in Switzerland and 39 litres in USA, while in India it stands at just 20 ml per capita. “This shows the huge opportunity we have in terms of business if proper strategies are devised to make fruit juices available more widely and affordable. Increasing penetration in tier-II and tier III cities of India will contribute towards growth of the sector.
Manpasand Beverages has carved a niche for itself with a strong presence in the tier-2 and semi-rural and rural markets in India. Manpasand’s beverage brands are present in over 20 states through more than 200,000 retailers, over 2000 distributors and 200 plus super stockists. The company’s manufacturing facilities are located at Vadodara in Gujarat, Varanasi in Uttar Pradesh and at Dehradun in Uttaranchal.
At Manpasand Beverages, high speed PET bottle lines and tetra pack lines are installed at multiple locations to ensure that you get the best juice round the clock. The fruit juices processing plant are managed by teams of technically qualified professional who are well versed with production management and are capable of delivering quality products. The company has a self-sustained R&D department at all the plants. Food safety is a top priority at all plants. Very high standards of hygiene and cleanliness are maintained throughout the plant to meet global standards. At Manpasand, the focus has been on delivering nothing but the very best in Quality.
The company’s mission is to be counted as one of the leading beverages brand in the world and its vision is to bring to the world a portfolio of quality beverage brands that anticipate and satisfy people’s desires and needs.
About Manpasand Beverages (www.manpasand.co.in):
Manpasand Beverages represents the successful story of a visionary first generation entrepreneur, Dhirendra Singh, who has built one of India’s fastest growing fruit juices company and is now ready to take on the global cola giants head-on. From scratch, he has made his company grow to a Rs 240 crore turnover player in 2012-13 and is planning to grow even bigger in coming years. The proof of Manpasand’s huge success is that today over a dozen leading private equity funds, both domestic and foreign, have evinced keen interest in taking a stake in the company at a high premium in the second round. In 2011, SAIF Partners India had invested US$ 10 million in Manpasand Beverages for a minority stake.
Manpasand’s flagship brand ‘Mango Sip’ is amongst the top four mango juice brands in India. Company’s other major fruit juice brands are Apple Sip, Litchi Sip and Guava Sip. In the packaged drinking water its brand is ‘Pure Sip’ and for natural mineral water the brand is ‘Fons’. Manpasand manufactures and markets more than 25 product variants today.
Manpasand Beverages Pvt. Ltd. (erstwhile Manpasand Agro Foods) was established in 1998 by first generation visionary entrepreneur Mr. Dhirendra Singh. Not satisfied with a government job he entered into the real estate business in 1995 with some friends. Unhappy with the cyclical nature of the realty business with its ups and downs, he scouted around for new businesses and latched on to the fruit juices segment as an industry which had tremendous growth potential. So, in spite of having nil experience of the beverages industry, he jumped into it and with a lot of hard work and a visionary zeal he succeeded in creating a company like Manpasand Beverages in the last 15 years.