The biggest cycling event ‘Godrej Eon Tour De India’ in its 2nd edition announces John Abraham as their brand ambassador

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By K. Ashwin Mob: 00919920183006 E-mail: indianshowbusiness@gmail.com

Brand Ambassador John Abraham, Godrej Eon Tour De India,2013

Dr. Akil Khan, CMD ID Sports with Ojas S Desai, Director& CEO ID Sports and Dr. Shakil Khan, Vice Chairman & CFO ID Sports

As Godrej Eon Tour De India races ahead in its 2nd edition, the property is ready to deliver the ultimate punch of dynamism and energy with the brand ambassador. The pioneering cycling event in the country being promoted by Maharashtra cycling Association, Tourism Ministry, UCI*, Cycling Federation of India(CFI)** and ID Sports announces John Abraham as its brand ambassador at the press briefing today. John’s quintessential blend of challenging his own limits make him an ideal connect with Tour De India, which stands to believe ‘You are the Engine’. Godrej Eon Tour De India has shot an advertising campaign that showcases your vigor to ride a cycle. With John Abraham as the new face, Godrej Eon Tour De India is reinforcing its strong bond and connects with cycling enthusiasts through creativity, commerce, education and technology.

Brand Ambassador John Abraham, Godrej Eon Tour De India,2013

John Abraham, Brand Ambassador, Godrej Eon Tour De India, 2013 with Dr. Shakil Khan,Vice Chairman & CFO ID Sports,Dr. Akil Khan CMD ID Sports, Ojas S Desai, Director and CEO ID Sports and Rama Krishnan, Director Business Development, Total Sports Asia.

Speaking ahead of the race 2013, Akil Khan, Chairman Managing and Director ID Sports said, “Committed to drive participation and aiming to make cycling, a national sport, Godrej Eon Tour de India in 2013 could not be more proud to welcome John into the Godrej Eon Tour De India family. Godrej Eon Tour De India stands for awakening the masses to make a change and with John’s suave and charismatic personality, we are sure to epitomize Godrej Eon TDI’s ideology of empowering individuals to be the engine. In the first year of Godrej Eon Tour de India we saw celebrity grand prix at F1 Circuit and this year we are excited about John being a part. John symbolizes all that Godrej Eon Tour De India stands for. He is a representation with intelligence, grace and a trendsetter who has always stood by his passion for sports along with an incredible blend of warmth with a vivaciousness and untiring charm. His connect with the common man and the highest segment of personalities shows his incredible versatility and makes him fit seamlessly into Godrej Eon Tour De India.”

Expressing his excitement, John Abraham said, “It is a pleasure to lend myself to India’s noisiest and biggest cycling event that makes its presence felt. Godrej Eon Tour De India (TDI) stands for redefining the evolution of cycling and it is a great privilege for me to be associated with it. I tend to endorse brands very selectively as I need to relate to the brand and believe in it in my heart.”

Godrej Eon Tour De India’s new campaign underlying ethos is about the spirit of the multi-faceted achiever who is the best in the world and hence deserves the best of all that the world has to offer. It deals with all the attributes associated with John which act as a representative of this changing face of the Indian youth be it health, sporting spirit or enjoyment. Moving forward ID Sports will be announcing the presenting sponsor soon!

Registrations have already begun on our website www.tourdeindia.asia. For inquiry on registrations to contact at +91 9920128883; +91 22 23551305 or Email at: nilofar@id-sports.co.in. We look forward to the masses participating for this celebration of cycling.

ID Sports: Tour de India 2012 is a multiple-city cycling race promoted by ID Sports. ID Sports is India’s only company to bring International Cycling to India and lay the foundation of professional cycling races in India since 2010. Promotion of cycling as a sport and simultaneously State Tourism has always been one of the defining factors of various Cyclothons, Godrej Eon Tour de India organized by ID Sports. ID Sports is a IPR- Intellectual property rights holding company and is keen to foray into alternate non-cricketing sports.

About Godrej Eon: The Company is one of the largest players of Home Appliances in India and has always delighted the consumer with relevant technology in a wide range of efficient products. In 1958, Godrej was the First Indian Company to manufacture Refrigerators and has become synonymous with the category. Godrej pioneered the launch of Polyurethane Foam (PUF) which became the new benchmark for the refrigerator industry. In the last year, Godrej has introduced more than 100 new products across various categories- Refrigerators, Air conditioners, Microwave Ovens and Washing Machines. With new innovative technologies like Silver Shower technology in refrigerators, the revolutionary Green Balance Technology in Air conditioners, Insta-Cook in Microwave Ovens, Tilt Drum in Washing Machines etc, Godrej is redefining the technology space in the Indian Appliances context.

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