‘Trichur Pooram’ gets secure with Idea helpline 9947 400 100!


By K. Ashwin Mob: 00919920183006 E-mail: indianshowbusiness@gmail.com

Having supported the City Police with Helpline numbers during the last State School Youth Festival, Idea Cellular, the No. 1 mobile operator in Kerala, has yet again come up with a helpline no for the visitors and residents of the city to support them during the celebrations of the ‘Trichur Pooram’ festival in the city. This unique Idea Helpline 9947 400 100 will help the citizens inform the police of any incidents of unclaimed bags & packets, vehicles parked in suspicious circumstances, eve-teasing, pick-pockets, chain-snatching, man missing etc. Idea has provided with five parallel lines for the same number to meet the anticipated demand during the celebrations.

State Home Minister Shri. Thiruvanchiyur Radhakrishnan inaugurated the special Helpline. IG Gopinath, Minister for co-operative affairs Mr. C.N Balakrishnan, MLA Shri. Therambil Ramakrishnan, CityPolice Commissioner Shri Vijayan, Mayor Shri. IP Paul & Idea Trichur Zonal Head were also present on the occasion.

Festive times like this witness a rise in incidents, including unauthorized rise in auto and taxi fares, hotel people taking heavy charges from the customers, bomb scares, pick pocketing etc which require immediate attention. Idea Cellular which has always been on the forefront of providing the best offers and products to its over 74 lakh subscribers in the circle has again introduced this innovative support services to the city police for the smooth functioning of the mega festival.

Mr. Vinu Verghese – Circle Head, Idea Cellular – Kerala, “Trichur Pooram is one of the biggest gathering in Kerala, witnessing huge turnout. This spectacle in the Thrissur has visitors flocking in not only from across the state but also from across the globe. To support the local administration and Police department in the smooth flow of activities and help the visiting tourists, Idea Cellular has introduced this helpline number. With 5 lines this Helpline number has be activated with “modern call -routing facility”, and we are confident that the helpline will act as a support to the ongoing preparations by the city police. This helpline is yet another endeavor by Idea Cellular to partner with the government for social causes”


About IDEA Cellular Ltd

IDEA Cellular is India’s 3rd largest national mobile operator, with over 113 million subscribers. With traffic in excess of a billion minutes a day, Idea ranks among the Top 10 country operators in the world. Using the latest in technology, Idea provides world-class service delivery through the most extensive network of customer touch points. Idea is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India.

IDEA Cellular is an Aditya Birla Group Company, India’s first truly multinational corporation. The Group ranks Number 4 Globally and Number 1 in Asia Pacific in the 2011 Top Companies for Leaders (TCFL) study conducted by Aon Hewitt, Fortune (the Global Business Magazine) & the RBL Group. It operates in 33 countries, and is anchored by more than 132,000 employees belonging to 42 nationalities. More information on the Company is available at: www.ideacellular.com and on the Group at: www.adityabirla.com



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