MILLS & BOON LAUNCHES LOOTERA COLLECTOR’S PACK

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By K. Ashwin Mob: 00919920183006 E-mail: indianshowbusiness@gmail.com

Ageless hero, eternal romance, zealous fantasy, upright comrade all form part of the special journey of the iconic romance fiction series Mills & Boon, with world-wide appeal since 1908. Romance being one of the basic emotions that we all seek in our lives, these widely read novels providean entertaining & enriching experience.

To commemorate the beautiful essence of romance, Harlequin India and BalajiMotion Pictures have launched a special edition Mills & Boon – LooteraCollection. Available in two languages, the English edition of Mills & Boon Lootera collection is priced atRs. 295 whilst the Hindi edition is priced at Rs 150/-. The pack, consisting of enchanting love tales by popular authors like Emma Darcy, Lynne Graham &Penny Jordan, effortlessly depicts the depth and intensity of love,similar to the way SonakshiSinha and Ranveer Singh exhibit onscreen in the film. The evening captured the entertaining Ranveer Singh and effervescent SonakshiSinha exchange notes on their idea of love, followed by the unveiling of the much awaited pack and a book reading session. The evening ended with an overwhelming response as enthusiastic readers and fans got a copy of their favourite Mills & Boon novel autographed by the charming starcast of Lootera. A magical romantic extravaganza indeed!

Mr. Manish Singh, Country Manager, Harlequin India Pvt. Ltd. states,“Mills & Boon is a leading global brand in the romantic fiction space & at its core remains a story that is both real and aspirational. Bollywood is the cultural face of India, hence it’s only a natural extension that Bollywood is in some way associated to our novels. At Mills & Boon we always strive to give our readers something special from their purchases. We saw the theme of Lootera as a perfect fit with the brand.”

Says Mr.TanujGarg, CEO – Balaji Motion Pictures, “Lootera epitomises pure, classical romance. Given the values that Mills & Boon stands for, the integration between the two is seamless and perfect.”

Lootera releases worldwide in cinemas on July 5 and has been produced by Balaji Motion Pictures and Phantom. It has been directed by VikramadityaMotwane, who shot to fame with his critically acclaimed Udaan.

About Harlequin India Pvt. Ltd

Harlequin is one of the world’s leading publishers of books for women offering a broad range of reading -from romance to bestseller fiction, from young adult novels to passionate literature, from nonfiction to fantasy and more… catering to readers in over 111 countries and in more than 31 different languages. Being over 100 years old Mills & Boon has established its brand dominance in the romance fiction segment and has a strong network of over 1300 authors from diversified & pedigreed backgrounds.Riding on the phenomenal success of the English romantic fiction genre in India, the global leader in romance has recently forayed into the Indian regional publishing market with its signature romances available in Hindi, Malayalam, Marathi and Tamil. These books are available for sale in organized retail stores, bookstores, and newsstands & even online

About Balaji Telefilms Ltd.

Balaji Telefilms is India’s leading integrated media conglomerate with market leadership in the motion picture and television content industries, among other entertainment-led businesses. It is the only studio with unqualified success in both films and television. Pioneering widely different genres of content across several distribution media, the firm has completely aligned its brand architecture to reflect the far-reaching changes of our time. The company, under the stewardship of ShobhaKapoor and Ekta Kapoor, operates various prominent brands within its fold namely Balaji Telefilms – a production house synonymous with ground-breaking television content; Balaji Motion Pictures – a producer of large-scale feature films with the topmost industry talent and Alt Entertainment – a developer of commercial filmed content with alternate sensibilities.

About Landmark

Landmark, a TATA Enterprise, is India’s largest book and music retailer. Started in 1987 as India’s first large-format book and music store, Landmark was all about building a generation of well-informed people. Since then, Landmark has expanded into toys, stationery, gaming, electronics, gift articles, home decor, art & craft and sports accessories. Now a part of Trent, the retail arm of the Tata conglomerate, Landmark has 18 large format stores, 1 hotel store, 1 airport store, and 1 IT Park store, across 10 locations in India.

Known for its multifaceted and popular events, Landmark has been a destination for book and music launches, hosting authors and artists from across the world. The guest list boasts of writers like Jeffrey Archer, Ken Follet, Wilbur Smith, Salman Rushdie, Amitav Ghosh, and Kiran Desai, film personalities like Aamir Khan, Kareena Kapoor, Shyam Benegal, and Karan Johar, and music artists like MLTR, Swarathma, Sukhwinder, and Soulmate, among others. Landmark has also been at the forefront of holding events that present children with their favourite characters like Ben 10, Barbie, DORA, and Doraem.

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