By Vivek K Mob: 00919820310487 E-mail: firstname.lastname@example.org
Quick Heal Technologies Pvt. Ltd., a leading IT security solution provider, has announced that it has been conferred with the CRN Channel Champion title for record fifth time in the antivirus (AV) category for consumers. This win comes close on the heels of the DQWeek’s King of Channels title. In DQWeek’s survey, channel partners voted Quick Heal as “most channel friendly” company, where the company outdid its competitors under several factors like channel hierarchy, margins, geographical presence and popularity among consumers as “essential AV”.
Mr. Abhijit Jorvekar, VP Sales and Marketing said, “The award is recognition of our sincere efforts to be the most partner-friendly vendor. Needless to say, we are respected not only for serving as a valuable resource for technology integrators but in fostering trustworthy and mutually beneficial partnerships”. “In our case, partner goodwill is also generated because of our exceptional tech support. Cumulatively, we invest in channel partners’ success by offering them above and beyond additional incentives; tools that will help ensure business success. This demonstrates a strong commitment to the partnership,” he added.
Quick Heal’s success has been attributed to three factors.
First, Quick Heal maintains a strong market operating price (MOP) hygiene despite selling its products at twice the price of its competitors. The company has fixed transfer prices at each level of the channel, thus ensuring that there is no undercutting and that partners at every level make assured margins.
Second. The company places strong emphasis on renewals. Many respondents said that their revenue from renewals has increased substantially over the past couple of years. To drive up renewal rates, QH started sending automated reminders. Consumers who renewed their licenses a day before their last date received an additional two months on a 12-month renewal. Several QH partners said that renewals contributed 30-40 percent of their topline but added nearly 60 percent to their bottom line.
Thirdly, the company took strategic measures to improve its presence in South India and launched its dedicated, multi-lingual, toll-free support in Malayalam, Tamil, Telugu and Kannada.
Even resellers selling less than 10 packs a month are benefitted by round-the-year schemes run by the company that help them accrue benefits. The company also stood out for having unique customer marketing schemes such as offering 3-year licenses for the price of a 2-year.
With this laurel Quick Heal has garnered almost twice the share of votes that it had last year, the percentage increase being from 29 percent to over 40 percent. .
CRN’s annual Channel Champion awards are based on the results of a series of surveys conducted with top solution providers. The CRN Channel Champions survey is the largest and extensive technology integrator market study in the industry, measuring the overall perceptions of vendor products and services by IT Solution Providers. Awards are presented to vendors based on the perception of their Channel partners in the areas of technological satisfaction, support satisfaction and financial benefits. In continuation with its trend of working on improvements, Quick Heal (QH) has beaten its own ratings on all channel satisfaction parameters as compared to its scores last year. One aspect where QH scored far higher than its competitors was channel profitability.
About Quick Heal Technologies (P) Ltd:
Quick Heal Technologies Pvt. Ltd. is a leading IT security solutions and ISO 9001 certified company. The company was set up in 1993 and has been actively involved in Research and Development of antivirus software since then. Serving millions of users worldwide, Quick Heal Technologies employs more than 600people across 23 branches with its headquarters in Pune, India.
The award winning Quick Heal product family has been established as an industry benchmark in computer security certified by ICSA Labs, Virus Bulletin, AV-Test, Germany and West Coast Labs UK. The company is a Red Herring Asia winner that places it amongst 100 most promising companies driving the future of technology in Asia.
Over a span of 19 years the company’s R&D has focused on IT security for personal computing and for SMEs, robust network and content security solutions to protect corporate resources and communication channels. The current portfolio of cloud- based security solutions offer comprehensive security solutions that stop threats, attacks and malicious traffic before it strikes. Through its strong customer-focused approach and continuous quest for outstanding quality the company has attained and sustained leadership as one of the most trusted brands in consumer, mobile and corporate security.
With consistent growth at the CAGR of 43.7% over the period of last five years and a recent investment of Rs. 60 Crore by Sequoia capital in the company, Quick Heal is constantly striving to build on the strong platform in the domestic market. The company also aims at expanding its global network with introduction of new enterprise endpoint and gateway solutions that address the need of the larger business segment. The security solutions will encompass those for other mobile devices and tablets on different platforms.
Quick Heal has partnered with Microsoft and Intel to provide comprehensive security solutions that can be easily integrated into the partner’s technology.
Quick Heal has an international presence, with a global spread of offices. The company has continued to grow its global footprint with a string of new offices in US, Japan and Kenya set up in 2012. This in addition to a thick and well-connected network of dealers and channel partners in more than 60 countries globally.
Quick Heal in association with Rotary International has taken up an ambitious project to Educate, Empower and Protect India’s young cyber citizens through interesting and informative components.