By K. Ashwin Mob: 00919920183006 E-mail: firstname.lastname@example.org
Fevicol, an iconic brand from Pidilite Industries Ltd. (PIL) and a market leader in consumer and specialty chemicals, today announced its much awaited 8th Annual ‘Caring with Style’ Fashion Show in association with The Cancer Patients Aid Association, to be held at Brabourne Stadium, Mumbai on June 02, 2013. Fevicol, a market leader in consumer and specialty chemicals in India, organizes ‘Caring with Style’ Fashion Show to acknowledge achievements of successful men and women for their selfless contribution to the society.
This initiative is a part of Pidilite’s continuous commitment to support children suffering from blood cancer for the 8th year in succession. The fashion show will witness style icons, achievers and prominent figures including Juhi Chawla, Waheeda Rahman, Saakshi Tanwar, Rashmi Nigam, Rohit Roy, Terence Lewis amongst others from different walks of life, dressed in creations of ace designers Manish Malhotra and Shaina NC.
The event is known for its much glam and style quotient where the crème de la crème of society rub shoulders with each other to raise funds for this noble cause.
Commenting on 8th Caring with Style fashion show, Shaina NC said, “It gives me immense satisfaction to see the growing awareness and increased support for children suffering from cancer. Like every year, this year too I believe we will receive an overwhelming response. I am grateful to Fevicol Division and everyone who has walked the ramp over the years to support this cause and make a difference.”
Manish Malhotra added, “It’s an honour to be a part of a cause as noble as this, which not only celebrates fashion but also raises fund for those suffering with cancer. For the past 8 years the label has been encouraging Indian contemporary evening wears and this year too we would continue to highlight the exquisite Indian designs through our creations”
Y. K. Sapru, Founder Chairman – Cancer Patients Aid Association said, “Through this show we are once again raising funds to save the lives of several patients suffering from cancer. We would also like to thank Fevicol Division for their commitment to this cause over the years.”
Since its inception in 1959, Pidilite Industries has been a pioneer and market leader in adhesives and sealants, construction chemicals, craftsmen products, DIY (Do-It-Yourself) products and polymer emulsions in India. Its product range also includes paint chemicals, automotive chemicals, art materials and stationery, fabric care, maintenance chemicals, industrial adhesives, industrial and textile resins and organic pigments & preparations. Most of the products have been developed through Fevicol’s strong in-house R&D.
Pidilite’s brand, name Fevicol has become synonymous with adhesives to millions in India and is ranked among the most trusted brands in the country. Some of its other major brands are M-Seal, Fevikwik, Fevistik, Roff, Dr. Fixit, Sargent Arts, Fevicryl Hobby Ideas and Cyclo.
The Cancer Patients Aid Association (CPAA) is a registered charitable non-governmental organisation (NGO) that works for the total management of Cancer as a disease. Established in 1969, CPAA has a tradition of tirelessly taking care of the needs of cancer patients all over India, and its neighbouring countries including Bangladesh, Bhutan, Nepal and Pakistan. CPAA is an empathetic, reassuring and non-medical presence that has supported the treatment and the overall needs of more than 3 Lakh cancer patients and rehablitated more than 25,000 patients at its Rehablitation Centre. CPAA believes that every cancer patient has the right to a full range of treatment. It networks with over 15 major hospitals in the city of Mumbai, and the cities of Pune and Delhi, to assist cancer patients and their various needs, whether financial, emotional, social or psychological. CPAA is an all-encompassing cancer help agency that works for patient care, aid and assistance, awareness and advocacy taking the holistic approach to the treatment of cancer that CPAA calls the ‘Total Management’ philosophy.