By K. Ashwin Mob: 009199201830.06 E-mail: firstname.lastname@example.org
Costa Coffee, the world’s second largest coffee chain today launched its first store in Chennai with the formal inauguration of its outlet at Harrington Road by Mike Nithavrianakis, British Deputy High Commissioner, Chennai.
Speaking on the occasion, Mr. Santosh Unni, CEO, Costa Coffee, India said “We are delighted to have finally come to Chennai. It will be a privilege to serve the discerning coffee drinkers of Chennai and we are sure they will love the taste of our internationally celebrated coffee.”
Costa’s store at Harrington Road is in line with the international design aesthetic of Costa that conveys a distinctly youthful vibe and a global verve in its look and feel. The store will serve over 25 varieties of hot and cold coffee and flavoured drinks along with its sumptuous range of snacks and food items from both the international range as well as a range customized to suit Indian palates and preferences.
UK based Costa Coffee was the first international coffee chain to set up business in India in September 2005 partnering with Devyani International Limited [DIL], which has a large footprint in the retail food and beverages business in the country. Beginning with its first store opening in Connaught Place in New Delhi, Costa Coffee has since established itself in markets in major metros and Tier 1 cities across India with stores in Bengaluru, Mumbai, Delhi, Pune, Jaipur, Ludhiana and Agra and today serves over 4 million cups of coffee a year to happy customers across its stores in India.
Among the world’s fastest growing coffee chains globally, Costa plans to triple its global footprint by 2015-2016. Much of this growth will come from the brands expansion in the emerging markets like China, Russia, North Africa and of course, India. Costa’s reputed coffee quality and consistency of offerings has been a major reason for the brand’s strong growth and recognition across the world. The brand has succeeded in meeting the challenge of maintaining its traditional brand values even as it operates in diverse environments.
“India is a success story for Costa Coffee and some of our learning here makes for a stronger pitch for Costa in emerging markets. We want to have a pan-Indian presence and make Costa the first choice for coffee among customers here,” said Andy Marshall, Managing Director- International Markets, Costa Coffee.
Costa Coffee has grown dynamically on the back of a diligent research and operation model that focuses on value accretion through customer engagement at different levels. Costa has consistently created new benchmarks in coffee quality and it is now the only chain in India to use 100% RFA certified coffee in India. Costa globally has won a plethora of awards, both industry as well as popular awards including the recent award for the Best Coffee Chain in Europe at European Coffee Awards, 2012.
Costa Coffee entered India in September 2005 through an exclusive master franchisee tie-up with Devyani International Ltd (a Ravi Jaipuria promoted company and part of the 3000 crore RJ Corp) making it the first international coffee chain to start operations in India. Costa Coffee currently operates over 100 stores across India.
Since its launch, Costa Coffee has set new benchmarks in coffee retailing in the country with its hand crafted coffee. At Costa, each cup of coffee is treated as a work of art and served with a personalized touch. Over the last few years, Costa has created a distinct image for itself with its great coffee and food, friendly and efficient service and stylish and relaxing surroundings. Besides Coffee, Costa worldwide also lays heavy emphasis on food. A wide range of scrumptious sandwiches, Paninis, Tostatos and many kinds of deserts make it an exciting place to visit for a complete eating out experience. www.costacoffee.co.in