By K Ashwin Mobile: 09920183006 Email: firstname.lastname@example.org
Dineout, India’s leading dining out and restaurant tech Solutions Company, today successfully concluded its IPL 2019 campaign – ‘Predict & Win’.
Launched in the month of March 2019, the idea of the campaign was to leverage the cricket fever in India. The campaign attracted close to 42 lakh no of predictions and a whooping Rs.104 crore was given as cashbacks by Dineout.
Designed on the theme of ‘predict online and eat offline’, it focused on bringing people together during the cricket matches and encouraged them to dine out at their favourite restaurant. The campaign was a hit right from the start as it crossed Rs. 20 crore cashback to users with over 1 million predictions within 10 days of its launch.
Commenting on the success of the campaign, Ankit Mehrotra, Co-Founder & CEO, Dineout said, “Indians loves IPL and they love food too. We launched the campaign with a thought to combine both and give people reason to dine out more and enjoy the season without burning a hole in their pocket. We are happy that millions of diners chose to participate in ‘Predict & Win’ and enjoyed their favourite meals at their favourite restaurants. I would like to thank our restaurant partners too who helped us in providing unique experience to millions of diners who utilized their earnings and enjoyed matches with their loved ones. I would also like to congratulate the final winner of this contest and am sure he will enjoy the upcoming World Cup live!”
Highlights of the campaign
1. Total no of PREDICTIONS – 42,00,000
2. CASHBACK GIVEN BY DINEOUT – rS.104 cRORE
3. Average SAVING PER USER – rS.1500
4. PEOPLE WHO PREDICTED AND GOT IT RIGHT, IF ONE OF THE 3 THINGS GOT RIGHT – 94% SUCCESS RATE
‘Predict & Win’ is a game on the Dineout app, where users choose their winning teams and predict scores to win Dineout earnings to save upto Rs. 900 on restaurant bills everyday.
Along with these interesting insights, Dineout also announced the winner of the ‘Predict & Win’ contest who ended up winning the grand prize of a trip to London powered by IXIGO to see World Cup matches. Going with the kind of response the campaign has received, Dineout will continue with ‘Predict & Win’ during the World Cup too, giving its customers to dine out more.