Sanofi Pasteur India launches ‘I for Immunization’ awareness campaign

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By K. Ashwin Mob: 00919920183006 E-mail: indianshowbusiness@gmail.com

In a run-up to the World Immunization Week (a worldwide collaboration convened by WHO providing an opportunity to raise awareness on immunization and increasing vaccine coverage) in April, Sanofi Pasteur India, the vaccines division of Sanofi (EURONEXT: SAN and NYSE: SNY), announced the launch of ‘I for Immunization’ – its nation-wide campaign to spread awareness on the importance of immunization in India.

“Many people do not know that a large section of our country does not benefit from immunization. Only 61% of eligible children have received complete primary immunization with six basic EPI* vaccines. Unfortunately, this is mainly due to poor awareness of vaccine benefits in preventing illness and life threatening vaccine-preventable disease”, said Dr. Nitin Shah, Consultant Pediatrician, PD Hinduja National Hospital, Mumbai.

Today, immunization saves more than 3 million lives every year. With appropriate efforts, immunization could prevent four to five million child deaths a year by 2015. Through the ‘I for Immunization’ campaign, Sanofi Pasteur aims to sensitize citizens not only on the importance of immunization but also involve them as ‘Agents for Change’.

Dr. Joselito Sta Ana, Executive Director, Sanofi Pasteur India stated that “Over a century after Louis Pasteur invented the world’s first vaccine, Sanofi Pasteur remains committed to its vision of a world in which no one suffers or dies from a vaccine-preventable disease. An estimated 39 % of Indian children still remain unprotected against deadly diseases. Through ‘I’ for Immunization, we invite citizens to share their ideas on how to spread immunization awareness among everyone, especially mothers across different sections of society. Sanofi Pasteur commits itself to sharing the winning ideas with associations or groups who are capable of translating them into real on-ground interventions.”

Launched in association with Pantaloons Femina Miss India (PFMI) 2012, this campaign will also jointly address the issues related to suboptimal coverage through education activities using on-ground and digital mediums.

Citizens can share their ideas by logging on to www.feminamissindia.indiatimes.com or mail the idea to ifori@sanofipasteur.com. Those with the best ideas could win exciting prizes and have an opportunity to meet one of the three 2012 Miss India winners. In addition, the ideas with most potential for impact will also be shared with associations or groups who are capable of translating them into real on-ground interventions.

Speaking on their first healthcare association, Marc Robinson, Creative Director, Pantaloons Femina Miss India pageant 2012 shared that, “For a nation to prosper, it is very important for its citizens to be healthy. Be wise. Immunize! We believe that the PFMI pageant can serve as a powerful platform to spread awareness on important health issues. So, for the first time we have introduced a healthcare association with Sanofi Pasteur. We are extremely enthused by the potential impact we could attain through this partnership”.

This campaign was flagged off with this year’s PFMI finalists who underwent training sessions from India’s leading pediatricians; post which each of them presented their own ideas for improving awareness. One of these finalists will walk away with the title of ‘Miss Beauty for Health 2012’.

About Sanofi Pasteur

Sanofi, a global and diversified healthcare leader, discovers, develops and distributes therapeutic solutions focused on patients’ needs. Sanofi has core strengths in the field of healthcare with seven growth platforms: diabetes solutions, human vaccines, innovative drugs, rare diseases, consumer healthcare, emerging markets and animal health. Sanofi is listed in Paris (EURONEXT: SAN) and in New York (NYSE: SNY).

Sanofi Pasteur, the vaccines division of Sanofi, provides more than 1 billion doses of vaccine each year, making it possible to immunize more than 500 million people across the globe. A world leader in the vaccine industry, Sanofi Pasteur offers the broadest range of vaccines protecting against 20 infectious diseases. As the world’s leading influenza vaccine manufacturer, Sanofi Pasteur produces approximately 40 percent of the influenza vaccine distributed worldwide.

The company’s heritage, to create vaccines that protect life, dates back more than a century. Sanofi Pasteur is the largest company entirely dedicated to vaccines. Every day, the company invests more than EUR 1 million in research and development.

In India, Sanofi Pasteur has been a leader in pediatric vaccines with brands such as Pentaxim®, Okavax®, Typhim Vi®, Imovax® Polio, and also offers several adult vaccines such as Vaxigrip, Pneumo 23® and Stamaril®.

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