By Stephen Fernandes Mobile : 9820707327 Email: email@example.com
Dealing with the problem of Fake News, the biggest challenge in the new age digital era, was one of the hot sessions at FICCI FRAMES 2019.
The session was moderated by Ms. Madhu Trehan, Founder, NewsLaundary, and the panelists included Mr. Govindraj Ethiraj, Founder, BOOM factcheck & IndiaSpend, Mr. Pratham Mittal, Founder, Neta App, Mr. Lyric Jain, Chief Executive Officer, Logically , Mr. BV Rao, Editor in Chief, Firstpost and Ms. Monica Nayyar Patnaik, Managing Director, Sambad Group.
The reality is that even this number is declining and with the change in access to information, the chances of reversals are less. Every influencer wanting to express himself, whether it’s a politician or a celebrity, no longer need to seek out a journalist or a news outlet. Their medium of choice is now the social media platform(s).
“The highest principal in journalism is fairness. For me fairness is a quality above freedom.” said B V Rao.Rao said journalism and journalists were doing their bit to battle fake news, but it is simply not enough. He was vehement that the monster of fake news was too monstrous an entity to be tackled by a few dedicated guys in the newsroom
“People latch on to developing events and use that for somekind of objective, mostly for political objective but social and communal as well. This is a game that is playing out very very vividly.” concluded Govindraj Ethiraj.
In the past, while traditional media influenced and shaped decisions and opinions, there was a veneer of objectivity around it. However, it is also important to remember that no traditional media ever got the global reach that resources like Facebook, Whatsapp, Google or Twitter command.