20th edition of FICCI FRAMES inaugurated at Mumbai today

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By Steve Fernandes Mobile :9820707327 Email:stevfern@gmail.com

The 20th edition of FICCI FRAMES was inaugurated at Mumbai today. Over the last 19 years, FICCI FRAMES, the most definitive annual global convention on the entertainment business in Asia, has grown in strength, stature and horizon.FRAMES not only facilitates communication and exchange between key industry figures,influencers and policy makers, it is also an unparalleled platform for the exchange of ideas and knowledge between individuals, countries and conglomerates. FRAMES has brought together more the 400,000 professionals from India and abroad representing the various sectors of the industry.

Speaking at the inaugural session, UDAY Shankar Uday Shankar, currently chairman and CEO of Star India and president of 21st Century Fox, Asia, said  India is the battleground for international players. Given the fact that China does not afford much space for global media biggies, India is the market everyone wants a slice of.

Charles H. Rivkin – Chairman and CEO of the Motion Picture Association of America  said that it was fascinating to see cinema,  the pure richness of spectacle, uniting India. He stressed that us movie studios and media giants are heavily invested in india.He mentioned the fact that MEDIA&ENTERTAINMENT  was one of the 12 designated champion sectors of India—this was an indicator of how important it was for global media biggies to camp in India.

Gary Knell , CEO, National Geographic Partners  said NATGEO and India share the rich heritage of story telling.” Stories are the currency of human contact”, said Knell. He urged the Indian players to harness the power of story telling to change the world

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