Walmart India launches ‘Free Hit February’ festival with exclusive range of Private Brand items

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By K Ashwin Mobile: 09920183006 Email: indianshowbusiness@gmail.com

Walmart India has flagged off a month-long festival, ‘Free Hit February’ across all Best Price Modern Wholesale Stores to celebrate the entire range of items under its Private Brands (PB) – Great Value, ONN, Member’s Mark and Right Buy.  All PB products are manufactured in India, thus supporting domestic manufacturing.

During the festival, that will continue up to 28thFebruary, walk-in members (those who visit and shop in stores) will have the opportunity to win assured gifts or a gold coin on purchase of minimum of six items / SKU’s (stockkeeping unit) of Private Brands on every single purchase or per bill. As part of the initiative, Walmart India is offering special prices on these brands throughout the month. Items include food, non-food FMCG items including staples, appliances such as fans, restaurant supplies, office stationary, softlines/apparel, among others. These items, available in vibrant, premium and superior quality packaging, are already delighting the members. Members can identify the PB items through a unique color theme of red and gold in all the `Best Price’ Stores. As part of the festival, members are able to check out and experience the products through demos and sampling activities.

The company is offering additional 5 percent discount, over and above the shelf price, on purchase of all items online at www.bestprice.in . To express admiration for the continued patronage of members, Walmart India is rewarding its Top 20 members from each store with a recognition certificate and PB gift hamper. This is besides recognizing associates from each store for their accomplishments and contributions.

Krish Iyer, President & CEO, Walmart India said, “‘Our endeavour is to constantly enable our members, especially Kiranas, to serve their customers better. Our Private Brands are `made locally in the country’ for our B2B Cash & Carry operations. We have seen that regardless of the market, members want quality merchandise at competitive prices. We consistently deliver quality, differentiation and better savings for our members and fulfil the promise of EDLP (Every Day Low Price) with our assortment. Through Private Brand (PB) products, we endeavour to bring to our members quality products at affordable prices, especially in the categories having a supply gap. This helps our members drive affordability and trust with their customers. This also boosts the domestic manufacturing sector. I am happy to share that the response from our Members, for our assortment (including PB products), consistent quality, EDLP and service has been extremely

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