Chrome Picture’s Amit Sharma Directs The Latest SAREGAMA CARAVAAN TVC


By K Ashwin Mobile: 09920183006

After a massive end to the year with Badhaai Ho, Amit Sharma is back doing what he knows best, directing TV ADs. Under his direction and leadership, Chrome Pictures recently produced the latest Sa Re Ga Ma Caravaan advertisement.

The core genesis of this ad was built on the sentiment of Saregama Caravaan being an adhesive that firmly brings together a culturally diverse Indian society. Thanks to Sharma’s immense ability to showcase a story effectively, the TVC manages to put the message of the advertisement across in an extremely direct and crisp manner whilst also maintaining some fun visual elements for the viewers to enjoy and admire.

Quote from (Amit Sharma, Co-Founder, Director & Producer, Chrome Pictures) – “The concept of the Punjabi Marriage ritual of ‘Milni’ being explored through a cross cultural wedding fascinated me. The idea was shared with me by Akshat & Brijesh from the Womb. I’m a Punjabi and therefore could instantly connect with the set up. Also this interesting ritual hasn’t really been explored before within the sphere of advertising and therefore I was most excited to work on this project. Most importantly, the film showcases that India is a country of diverse cultures which stands unified by emotions.”

Details of Cast & Crew:

Production House: Chrome Pictures

Director: Amit Sharma

Producer: Poonam Wahi

Project Coordinator: Napolean Daniel Amanna

DOP: Jishnu Bhattacharjee

Production Designer: Urvee Ashar and Shipra Rawal

Editor: Dev Rao Jadhav

Costume Stylist: Malvika Bajaj

Makeup: Shalini Sharma

Hair Stylist: Rita Shaikh


Agency: The Womb

Founders: Navin Talreja & Kawal Shoor

Creative Team: Akshat Trivedi & Brijesh Parmar

Account Management: Heval Patel

Creative Strategist: Rohit Sharma

Cast: Sukhpal Singh , Pradeep Joshi and Mitra Visvesh

Chief Ad: Edwin Quadros

AD Team: Tarun Bansal, Rohit Gupta, Rituja Chavan, Bhavytavya Saklani

Intern AD: Gaurangi Soral & Abhishek Redkar

Casting Director Mumbai: Vishal Gajarai

Casting Director Chennai: Thaara Umesh

Production Controller: Sandeep Gupta

Assistant Producer: Kush Malhotra

Location Manager: Ranveer Rajput

Gaffer: Prakash

First AC: Dadaso Ainapure

Focus Puller: Gagandeep Bawa

Costume Assistant: Ritu

Post Production Studio: Splice Studioz

Post Producer: Dutta Yewale

Colourist: Navin Shetty

Online Artist: Ajinkya Jadhav, Anil Prajapati

Sound Engineer: Ninad Lad

Sound Engineer Assistant: Rishabh Bose

Post Supervisor: Sanjay Malvankar

Sr Accountant: Kalpesh Darji

Accountant: Vikas Tambe & Vaibhav Desai

Marketing: Ashish Gole

Production boys: Harishankar Gupta, Virendra Singh, Surendra Gaud, Jitendra Yadav, Ashok Gupta, Nandkumar Gupta

Leave a Reply

Your email address will not be published. Required fields are marked *