By Vivek K. Mobile: 09920183006 Email:email@example.com
Iconic toy brand The LEGO® Group and Nexus Malls, the fastest growing retail real estate company, today etched their name in history with The Guinness World Record® for Most Carriages in a Toy Train category. The feat was achieved by The LEGO Group (Singapore), K K Cariapa, John Seemon, Nexus Malls (all Indians) at Seawoods Grand Central Mall, India on 4 January 2019.
This extraordinary accomplishment was achieved by building 69 carriage LEGO® toy train tugged by a single locomotive chugged across 35 feet at Navi Mumbai’s ultimate fashion destination Seawoods Grand Central Mall.
Commenting on this preeminent occasion, Mr. Rohan Mathur, Head-Marketing, Emerging Asia, The LEGO® Group, said, “We are extremely proud and delighted to announce LEGO®’s new GUINNESS WORLD RECORDS® win for the most carriages in a toy train. Our journey with GWR goes way back where we have successfully completed many noteworthy records under multiple categories across the globe. This achievement is particularly noteworthy because it takes the Adult Fans of LEGO (AFOLs) in India to the next level. This record title win is a cynosure of our efforts towards establishing a strong brand preference for LEGO® in the Indian market. We are happy to have partnered with Nexus Malls this Christmas Season and are overwhelmed by the support of the AFOLs to make it happen.”
On achieving the feat John Seemon, an ardent Adult Fan of LEGO® said “When K.K Cariapa, Founder of The Beanpod presented his plan to me, I thought the scale was ambitious. I am glad we were able to achieve this together with Nexus malls and The LEGO Group.”
Guinness World Records® officials, who were present at the mall, confirmed the achievement and also awarded the Guinness World Records® certificate for ‘Most Carriages in a Toy Train’ category to K K Cariapa, John Seemon & Mr. Nishank Joshi. The feat will also be posted on the official website of the Guinness World Records® in due course.
Commenting on this achievement, Mr. Nishank Joshi, Chief Marketing Officer, Nexus Malls, said, “We are very proud to be a part of this record breaking feat at Seawoods Grand Central Mall. As malls, not often do you get a chance to be a part of the Guinness Book of World Records and we have a distinction of being a part of multiple such records. It is an honour to partner with The LEGO® Group, who shared our vision to create an experience which was larger than life for the audiences. This Christmas, at Seawoods Grand Central Mall, we also saw the largest LEGO® City, Landscape which played host to over 10000 kids who registered and participated in activities since December 15.”
Earlier in December, Nexus Malls and The LEGO® Group had announced, India’s grandest ‘LEGO® Christmas Carnival’ at Seawoods Grand Central Mall. The magnificent month-long extravaganza witnessed an array of unique building and engagement activities involving parents and children across age groups. As a part of the engagement initiative, a 25 ft tall Lego Christmas tree was built with participation from over 4,000 guests. The event witnessed a footfall of over 800,000 through the month.
The longest LEGO® train will be on display at Seawoods Grand Central Mall till 6th January 2019.