Hamleys opens its flagship store at High Street Phoenix (Mumbai) to a whole new magical experience


By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Hamleys Parade at High Street Phoenix

Hamleys- ‘The Finest Toy Shop in the World’ opened doors of its flagship store at High Street Phoenix to welcome customers to a whole new magical experience. The iconic grand parade from Regent Street, London was recreated for this occasion.

The entire four-hour extravaganza involved twenty-five popular kids’ characters from across the globe. Hundreds of kids and parents gathered at the High Street Phoenix courtyard to witness the grand event which made the evening magical for everyone. There was excitement in the air as the people were euphoric with what they had witnessed. International characters were joined by the Hamleys family who broke into an enthralling performance, dancing their way through the crowd and engaging with children. Everyone surrounding the characters were seen cheering along with Hamleys’ most beloved mascots – Hamley Bear and Hattie Bear. The international characters that added to the merriment included Peppa Pig, Masha & the Bear, My Little Pony, Tom & Jerry, Doraemon, Shopkins and more.

On hosting the Hamleys’ Parade, Mr. Rajendra Kalkar, President (West), The Phoenix Mills Limited said, “High Street Phoenix has always strived to create memorable experiences for its customers by organizing world class events. With Hamleys recreating the iconic grand parade of London at our Festival Square, we ensure of offering experiences which are at par with international standards.”

The Hamleys store has been remodeled on the concept of Hamleys Playroom which includes new elements of play for children, engagement and activity areas, exclusive product lines and new categories. Hamleys is known for the unique in-store magical experience it provides to both children and parents. The new store at High Street Phoenix promises to take that experience notches higher and set a benchmark for the upcoming stores.

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