Mercedes-Benz India reinforces its commitment to rural development through unique CSR initiatives

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By Ashok Punatar Mobile: 09820746494 Email: ashokpunatar@gmail.com

Santosh Iyer, Vice President Customer Service and Corporate Affairs and Shivajirao Adhalrao Patil at the Inauguration of Jal Yukta Shivar project, Construction of Dam wall at Landewadi

The country’s largest luxury car manufacturer Mercedes-Benz India today announced three unique initiatives in the neighbouring districts of Pune. These initiatives include an E-lab facility at ITI Ghodegaon, a watershed conservation structure at Thakarwadi-Landewadi and the Draw Down Cultivation project in Ambegaon taluka. All the three projects are aimed at rural development and will affect lives of over two thousand villagers.

Santosh Iyer, Vice President Customer Service and Corporate Affairs and Shivajirao Adhalrao Patil at the E-lab facility inauguration at ITI Ghodegaon

Santosh Iyer, Vice President Customer Service and Corporate Affairs handing over equipments at Shashwat Trust, Dimbhe village

Over the years, the company has focused on building future by taking up some sustainable business activities benefiting humanity and nature. The focus has been particularly on education, local skill development, health and sanitation, rural development and welfare, environment and natural resource management.

Talking about these initiatives, Mr. Santosh Iyer, Vice-President, Customer Services & Corporate Affairs, Mercedes-Benz India said, “At Mercedes-Benz, it is our constant endeavour to contribute back to the society, in our own way, under the ‘Mercedes for India’ initiative. As a responsible automaker and a conscientious corporate citizen, these novel initiatives of setting up an E-lab facility, renovating the water conservation structure and Draw Down Cultivation are just small steps towards helping the citizens of our country. We enable local people to actively participate in the project activities, wherein their inputs are valued the most. We at Mercedes-Benz India believe in acting for the betterment of the society and the country at large and it will always be our continuous effort to give back to the society through varied initiatives in the future.”

Mercedes-Benz India provided an E-lab facility to the students of ITI Ghodegaon, to gain hands-on experience in digital learning and increase their competencies in a growing market. The facility accommodates around 45 students per class and 500 students every year for their digital learning and soft skill development. The lab will also act as a central training facility for all trainers of Industrial Training Institute of Maharashtra.

In line with the company’s effort to arrive at Natural Resource Management interventions the ‘Jal Yukta Shivar’ initiative by Honorable Chief Minister of Maharashtra, Shri. Devendra Fadnavis, to make Maharashtra state drought free, Mercedes-Benz India undertook desiltation and renovation of existing traditional water sources that will cater to the needs of villagers throughout the year. Through the project, Mercedes-Benz India has renovated an existing dam in village Thakarwadi near Landewadi near Manchar, Ambegaon taluka. The company desilted the dam and renovated the wall to gather more water, which will benefit not only Thakarwadi but also six other downstream villages.

In order to create alternative livelihood for tribals from catchment of Dimbhe dam of Ambegaon Taluka, the company has initiated the Draw Down Cultivation project. Draw Down Cultivation (cultivation on floodplains), is the type of farming where, the dam backwater seasonally recedes which makes the fertile and uncultivated land optimal for cultivation of short maturing crops. This cultivation practice needs little irrigation requirements as the moisture is retained in the soil for a longer time. Around 400 families will benefit with this initiative.

Mercedes-Benz has been consciously working towards the upliftment of rural India
The Draw Down Cultivation project is developed by Shashwat Trust, a Pune based NGO, where seasonal flood plains are utilized for short term farming purpose for tribal families who do not have enough livelihood options. Shashwat Trust has been internationally recognized by UNDPs ‘Equator Prize’ for their successful implementation of the project in tribal zone. Through Mercedes-Benz India’s CSR funds, the project targets to benefit another 400 tribal families from Ambegaon taluka of Pune.

These are just a few of the initiatives the company has undertaken for even more exciting tomorrows.

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