India’s Favourite Bhabhi, Anita Ji (Saumya Tandon) of famed television series “Bhabhiji Ghar Par Hai” to be the face of 1-India Family Mart print shoot campaign


By K Ashwin Mobile: 09920183006

1-India Family Mart, India’s fastest growing value retail chain has signed Indian television’s beloved Bhabhi, Saumya Tandon, popularly known for her character “Anita Ji” in “Bhabhiji Ghar Par Hai” as the face of the print shoot campaign.

1-India Family Mart is the fastest growing value retail chain in India offering affordable fresh fashion apparel and general merchandise. Within 5 years, the value retail chain has opened 67 stores across North and East of India and by the end of the year will have 100 operational stores.

Saumya Tandon, India’s favourite Bhabhi, started her career as a model and was the “Femina Cover Girl” in 2006. She then continued hosting some popular shows like ‘Zor Ka Zhatka – Total Wipeout’ with Shahrukh Khan, ‘Dance India Dance’, and ‘Bournvita Quiz Contest’. She has also worked alongside with Kareena Kapoor and Shahid Kapoor as ‘Roop’ in Jab We Met Movie. Currently, she is working in the Popular Sitcom “Bhabhiji Ghar Par Hain”. Saumya has been a prominent face in the Television Industry. She will be featured again in the Print Media for 1-India Family Mart across all the stores in India.

Commenting on Saumya Tandon as the choice for the print shoot campaign, Mr Jay Prakash Shukla, Founder & CEO, 1-India Family Mart said, “We are glad to welcome Saumya Tandon into the 1-India Family Mart family. Saumya’s vibrant persona, pan-India appeal and her public image amongst the consumers make her our first choice.

Saumya Tandon is the perfect Face to talk about 1-India Family Mart products. We offer affordable fresh fashion apparels and general merchandise to the aspirational class who have always seen her in the role of fashionable housewife or Television host. Saumya will be the perfect influencer for the target audience”.

Speaking on the announcement, Saumya Tandon said, “It is a privilege to be the face for 1– India Family Mart. I am particularly excited to be featured in the print shoot campaign. I am looking forward to a long and fulfilling association with the brand, the products line and the value of the products is something which I will choose over any other product, hence the decision of joining hands with 1-India family mart gives me utmost pleasure. Looking forward to a great beginning shortly”.

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