India’s GoQuest Media Ventures (GQMV) collaborates with German production house Fandango Film TV to launch Nordic show ‘My Dance Crew’ for German audiences


By K Ashwin Mobile: 09920183006

8 prominent celebrities, the best professional dance crews and a lot of excitement-German audiences are set for some high-octane dancing action as GoQuest Media Ventures recently associated with German independent production house Fandango Film TV Internet Produktions to acquire the rights to popular Nordic dance-format based show ‘My Dance Crew (8 x 45’).’ The deal sees Fandango acquire the show for Germany and other German speaking territories of Belgium, Austria, Switzerland, Luxembourg and Liechtenstein.

Through the latest partnership, German audiences will be able to enjoy a show packed with excitement, talent and interesting dynamics as their favourite celebrities fight it out against each other on the dance floor with their chosen professional crew!”

My Dance Crew, which aired on Norway’s largest commercial broadcaster TV 2, is an exciting format that gives eight of the country’s leading celebrities a chance to join their own dance crew. The professional dance crew will be essential in orchestrating each remarkable performance and be responsible for transforming the celebrities into full-fledged dance crew members. Over the course of eight weeks they will compete to perform the best possible dance routine LIVE in the studio every week.

Daniel von Rosenberg, Head of Development at Fandango Film TV Internet Produktions GmbH added, “We are convinced that My Dance Crew is a fresh and entertaining approach to the successful genre of celebrity dance shows.”

“At GoQuest we understand the growing unscripted needs of our set of clients around the world and this gives us an opportunity to cater to them it and in the process build GoQuest owned IPs which can be showcased globally.” Vivek Lath, Founder and Managing Director, GoQuest Media Ventures said. “While My Dance Crew’s expansion into the German market is a step towards that direction, we are also focusing substantially on adaptation of interesting format-based content sourced from all over the world for our Indian audiences.

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