DHFL Pramerica Life Insurance organizes the second Behtar India Go Green City Summit in Kolkata

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

(L-R): Mr. Anshuman Verma, Chief Marketing & Digital Officer, DHFL Pramerica Life Insurance Co. Ltd.; Mr. Subhas Datta, Renowned Environmentalist; Ms. Ritika Jhanjhi, Television Anchor; Ms. Roopa Ganguly, Rajya Sabha MP; Ms. Sangeeta Thakral, Director - Communication and Marketing, Charities Aid Foundation India and Mr. Tushar Himatsinghka, Founder & CEO, Vital Waste

DHFL Pramerica Life Insurance has organized its second Behtar India Go Green City Summit at Birla High School, Elgin in Kolkata today after the grand success of its first city summit in Bangalore. The school earned the coveted distinction of hosting the Behtar India Go Green City summit by recycling 16400 kgs of waste, the maximum amount collected by any school in the city. The Heritage School is at the second place by recycling 13204 kgs of waste. With this, the second season of Behtar India campaign has moved into its second leg wherein the campaign is being taken across to 10 different cities such as Hyderabad, Chennai, Delhi, Mumbai, Kolkata among others. Launched last year, the Behtar India campaign supports the community to step forward and help itself in achieving better health, hygiene and environment standards. The eight month long campaign is focused on three main pillars– Health, Hygiene and Environment with recycling as its core theme.

(L-R): Mr. Subhas Datta, Renowned Environmentalist; Mr. Anshuman Verma, Chief Marketing & Digital Officer, DHFL Pramerica Life Insurance Co. Ltd.; Ms. Ritika Jhanjhi, Television Anchor; Ms. Roopa Ganguly, Rajya Sabha MP; Ms. Sangeeta Thakral, Director - Communication and Marketing, Charities Aid Foundation India and Mr. Tushar Himatsinghka, Founder & CEO, Vital Waste

“We would like to extend our heartiest congratulations to the children of Birla High School who have come forward and taken part in the ‘Behtar India’ campaign and put in their efforts towards adopting recycling as a habit and collected the maximum amount of waste amongst all the participating schools in Kolkata. Over 55 schools & 2529 students have so far registered for the campaign in Kolkata. The city has also recycled 46090 kgs of waste since the inception of the campaign”, said Mr. Anoop Pabby, MD & CEO, DHFL Pramerica Life Insurance.

‘Behtar India’ is a one of its kind Collaborative Social Responsibility campaign that rallies to get different segments of the society together to work towards making their cities cleaner, greener and healthier. The unique format not only supplements the government’s efforts to provide promotive as well as preventive healthcare to the community, but also ensures quality curative healthcare and behavioral change in the fields of hygiene and environment. The initiative is a contest for schools and students, a CSR and an employee engagement window for companies, social service for individuals, an amplification tool for the municipal corporations and for the under-privileged children, it is an opportunity to receive free health benefits.

So far, ‘Behtar India’ campaign has recycled over 4 lakh kgs of waste nationally that has helped save 85,27,456 litres of water, 6,040 trees, 3,198 barrels of oil and 15,634 household’s one month’s electricity. At the same time, the 10,659 Dengue Protection Kits have been distributed to the under-privileged children as part of the Behtar India campaign till now.

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