By K Ashwin Mobile: 09920183006 Email:email@example.com
Yellow Tie Hospitality launched its very first food outlet- Dhadoom- Flavours & Fun in the Foodie haven at Mantri Square Mall. Dhadoom is co-owned by Celebrity Chef Harpal Singh Sokhi well known for his Namak shamak Jingle and his show Turban Tadka. Inspired by the comic theme, Dhadoom provides a casual dining experience amidst colour, fun and frolic.
This is Dhadoom’s 8th outlet inaugurated by Celebrity Chef Harpal Singh Sokhi after being successfully launched in Mumbai, Delhi, Ahmedabad, Mysore & Surat. The brand spells fun, amusement and promises a blast of flavours for the food connoisseurs in Bangalore. Dhadoom – means “make some noise” and is inspired by loud Indian and international comic bestsellers. Painted in bright red & yellow colours with a dash of black & comic doodles, the counters have a fun comic-inspired story depicting how Dhadoom was born much to the delight of younger customers.
Inspired by the concept of fusion food, the cuisine at Dhadoom depicts the culinary excellence of the celebrated Chef Harpal. One can choose from a wide array of delectable dishes like the Harpal Butter Chicken Poutine, Pav Bhaji Sandwich, Chicken Kheema Pizza , Oreo Pakoda, Paan Shake, fries served in a mini toy truck called “Fries Ok Please” to name a few
Commenting on how the brand Dhadoom came into being & the seed of thought from where the idea generated, the Namak Shamak Chef Harpal Singh Sokhi stated, “I regularly visit Canada & I noticed that Poutine is a very popular street food. Poutine is basically handmade potato fries & India loves potatoes. Dhadoom is about happiness, flavours, and fun colours with a simple ingredient – Potato!” I thought why not add our Indian Desi Tadka with lots of interesting Indian & International gravies into fries and why not give those fries in a modern format and that made me believe the masses will love the food & that was inspiration behind creating Dhadoom.
Besides Poutine, Dhadoom also offers a wide selection of Melting Sandwiches, Pizzas, Pastas, Main Meals, Desserts & Beverages all prepared under the creative direction of Celebrity Chef Harpal Singh Sokhi. The brand also serves a unique selection of Wraps, Burgers, & a lot more. Some of the noticeable & interesting food items are American Cheesy BBQ Burger, Paneer Chilli Sandwich, Schezwan Noodle Paratha Wrap & Jalebi Shake.
The Founder & CEO of Yellow Tie Hospitality, Mr.KaranTanna was quoted as saying, ”At Yellow Tie Hospitality we are committed to extend our portfolio with brands that have mass appeal and are of Indian origin. We have made a much optimized investment model so that our franchise investors get a quick return of investment. We are committed to invest heavily for next 2 years to make this a pan India brand.”
Yellow Tie Hospitality has plans to launch 50 Dhadoom stores by end of 2018, of which the company plans to open 20 stores in Mumbai. Within first 30 days of start of 1st store, Dhadoom also opened4 stores in Mumbai & 1 store in Mysore followed by launches in Ahmedabad, Surat, Delhi & Pune. The company has few more restaurants in pipeline in Jaipur, Lucknow, Kolkata amongst other cities. The company has budgeted to invest 12 crores in the next 18 months to grow the brand.
The Franchise owner, Mr. Himanshu Soni explains, “We wanted to invest in a ‘today’ brand & Dhadoom is just that. It appeals to today’s generation with it’s fusion recipes, fun vibrant interiors and great menu. We are happy to introduce the brand to the Bangalore crowd. Yellow Tie has provided us a lot of support in launching the brand right from raw material sourcing, to marketing support and staff training.”
Yellow Tie Hospitality provides support to brands to grow their business through Franchising. Currently, the company has 6 brands under it’s portfolio – American Diner ‘Genuine Broaster Chicken’, UAE based ‘Just Falafel’, UK based ‘Wrapchic’, Nizami cuisine ‘BB Jaan’, Innovative Vegetarian Indian cuisine with ‘Twist of Tadka’, India’s only veg healthy oriental food rband “Wok This Way” & Regional Indian food brand “Umraan”, besides ‘Dhadoom’. The company’s expertise is to design and manage scalable restaurant concepts by optimized outlet level economics, smart menu engineering, vendor sourcing, supply chain/logistics, increasing efficiencies at outlets & focus on marketing and brand building. Yellow Tie wants to give sense of partnership to franchise owners and make them owners to drive brand’s growth.
ABOUT CHEF HARPAL SINGH SOKHI
The Man who has redefined cookery shows with his own style, humour and Punjabi vibe which is why today his television show TurbanTadka happens to be the number one culinary show in India’s only 24 channel FOOD FOOD.His fun-to-watch and humorous style of presentation on TV has won many a hearts across the globe.
As a brand Chef, Harpal Singh Sokhi is probably the only person in India having a spectrum of people- 2-90 years, following him on TV and The Web. Chef Harpal Singh Sokhi has a series of restaurants – Twist of Tadka in Bangalore & Amritsar, BB Jaan & the Treasury in Jalandhar.
He has also participated in reality dance show JhalakDikhlaJa season 9 & his most often used phrase “NamaakShamaakNamaakShamaak Dal DetehainNamaakShamaak”, is a rage in the country and people recognise him by this tag line now.