Sachin Jigar Launch Music A&R Venture With Veere Di Wedding


By K Ashwin Mobile: 09920183006

Over the years Sachin Jigar has rendered memorable compositions for numerous films such as F.A.L.T.U, Shor in the City, ABCD, Go Goa Gone, Humpty Sharma Ki Dulhania, Hero, Badlapur, A Flying Jatt, Ishq Vishq 2, Haseena, Hindi Medium, Meri Pyari Bindu, Bhoomi, Bang Bang Sequel and A Gentleman to name a few. With a earnest vision to launch new talent, the acclaimed music duo have launched a brand new A&R venture called White Noise Studios.

White Noise Studios is a music A&R venture started off by Sachin Jigar where the aim is to incubate new talent in the music field and give them a platform to showcase their work to film producers, broadcasters, brands and agencies alike. The company will charter their roadmap in the industry with Balaji Motion Pictures’s Veere Di Wedding starring Kareena Kapoor, Swara Bhaskar, Sonam Kapoor and Shikha Talsania

Sachin Sanghavi states, “This is a 5 year old dream finally taking shape. We are very happy that we can inject deserving undiscovered talent into the industry by marketing them well and honing their skills. We had this on our radar but could not execute it as we had no time to manage it. The skilled team will hunt new talent from across regions under our mentorship and we will push their music into mainstream and make them sellable commercial names, as the industry is now open to this concept.”

Jigar Sarvaiya reiterates, “White Noise Studios is set to become the launch vehicle of musicians with talent and potential under the mentorship and guidance from us. Many times we feel that the rat race kills innate talent and that is something we want to address.”We are looking at also roping in International singers who can share space with undiscovered Indie talent to popularise the homegrown Indie segment in Bollywood. We have begun discussions with International record labels and talent management companies.

A concept that is quite popular in the West, picked up locally with Dharma Productions and Yash Raj Films launching their own talent pool of actors and directors. In the past Vishal Shekhar launched The Raghu Dixit Project and Vishal Likes This while Shankar Mahadevan launched Kaleidoscope and My Country My Music and Pritam JAM8

On the professional film front, the versatile composers are working on Paarmanu, Goal and 3

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