By K Ashwin Mobile: 09920183006 Email:firstname.lastname@example.org
Bloom Hotels (“Bloom”) is swiftly moving ahead with its expansion plans after a primary capital injection of Rs 100 crores by Samena Capital in the company’s Series B investment round. The investment values Bloom at 330 crores and will help roll out the company’s innovative affordable brands to all Indian cities. With this investment Samena Capital has taken a 35% stake in Bloom Hotels.
After pioneering its unique hotel concepts across key India markets like Bengaluru, New Delhi, Gurgaon and Goa, Bloom has recently picked up the pace of expansion in pursuit of its aim to set up 100 hotels across South Asia. The expansion coincides with India becoming the world’s third-largest airline market. Demand growth is also being driven by the emerging middle income group and growing discretionary consumption.
Commenting on the investment, Mr. Shirish Saraf, Founder and Vice-Chairman of Samena Capital said “We are delighted to partner with Bloom, a truly differentiated company that can bring transformational change to the industry. Bloom has proven its unique business model by achieving operational profitability across its current portfolio in a very short period of time.”
Sanjeev Sethi, COO of Bloom, said, “We are proud to have Samena on board as we grow the Bloom brand across South Asia in quick time. We look forward to benefiting from the Samena team’s proven track record in working with consumer facing companies at the high growth stage.”
As part of the pan India roll out, in February this year, Bloom Hotels opened two properties in Calangute, Goa. This included the official launch of the newly minted BloomSuites brand at a 140-room hotel. The company has also lined up hotel launches in 20 other locations across the country, from Hyderabad to Kochi to Mumbai.
About Samena Capital
Samena Capital is a principal investment group focusing on the Subcontinent, Asia, Middle East and North Africa (collectively, the SAMENA region). The firm has raised more than USD1.5 billion of capital since 2008 and has returned USD675 million to investors from over 45 full and partial exits. Samena Capital currently manages total capital of approximately USD1.0 billion across two primary investment strategies: private equity and credit.