Nazara continues its winning knock with RCB Epic Cricket

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By Vivek  K. Mobile: 09920183006 Email:indianshowbusiness@gmail.com

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Nazara Technologies Limited (Nazara) and Royal Challengers Sports Private Limited (Royal Challengers Bangalore) have come together to launch their second mobile cricket game RCB Epic Cricket. RCB Epic Cricket is a 3D realistic and simulative game for fans featuring multiplayer mode that allows users to play versus other players across India. In this game, play as Virat Kohli, AB de Villiers along with team sensation Safaraz Khan and rule the pitch.

Nazara has exclusive mobile gaming rights for a multiyear partnership with Royal Challengers Bangalore to license the intellectual property for curation of freemium games.  HP (Hewlett-Packard) has come on board as the title sponsor for the official game, RCB Epic Cricket. It has been integrated in the game in the form of jersey branding, billboards, real estate branding, user interface branding and much more. HP is one of the key sponsor brands for RCB for the 11th edition of T20 Season.

 

Last year, the RCB Star Cricket game rose quickly through the charts and had even reached the No.1 top free games spot on Google Play within few days of its launch. While the peak engagement was during T20, more than 54% of the engagement happened post the T20 season during the rest of the year.

 

Amrit Thomas, Chairman of Royal Challengers Bangalore, said “Over years, RCB has become more a lifestyle brand than just a cricket team. RCB has immensely transcended the experience of fan engagement. Fans connect with the team across multiple touch points on digital platforms. We strive to give them a seamless and more personalized experience for the love and support they have shown for the team.”

 

Manish Agarwal, CEO, Nazara Games, says, “We are thrilled to announce the launch of our new muliti- player game RCB Epic Cricket with Royal Challengers Bangalore. It feels great to work with a team which is always eager to push new boundaries whether it is “play along “ aspect within the stadium or hall of fame on social media. He further adds, “RCB fans are in for a treat this year with exciting merchandize to be won within the multiplayer launched in the game. We have also printed a QR code on all the tickets sold at the RCB stadium for them to have an interactive experience while watching the game”.

 

Over the last three Financial Years, Nazara has invested in mobile gaming companies within the sports genre such as Mastermind Sports Limited, Moonglabs Technologies Private Limited and HalaPlay Technologies Private Limited. Nazara offerings in cricket mobile gaming have also been augmented through acquisition of Next Wave Multimedia, which has developed mobile cricket games such as World Cricket Championship 1, World Cricket Championship 2, Beach Cricket and Bat Attack Cricket.

 

RCB Epic Cricket is currently designed to be played in three modes – Multiplayer Mode, Live Events and Career Mode. The unique part about the game is its multiplayer system which enables the player to create your own RCB Dream Team and play against an opposing team (RCB Dream Team) in a turn based multiplayer match along with elements of strategy. The player can compete on– Daily, Weekly and Monthly Leaderboards to win plenty of original RCB merchandize.

 

The Live Events enables the player to play real time matches of RCB during the T20 Season. This mode gives the players a chance to help RCB defeat their rival teams. The players can compete in these Live events to win existing RCB merchandises.

 

The Career mode, on the other hand, will enable the player to play as their favourite RCB stars. To begin with you can step into the shoes of ace cricketer and RCB Captain, Virat Kohli. This mode offers the cricket fans to face 7 bold Teams on-field that have been simulated from T20. This mode also has other cricketing heavyweights such as Yuzvendra Singh Chahal and AB de Villiers. The game is available for download on Google Play Store for android devices and is expected to be available for iOS by mid-April 2018.

 

Nazara has invested in companies, such as Hashcube Inc., Mastermind Sports Limited, Moonglabs Technologies Private Limited and HalaPlay Technologies Private Limited which develop popular games, to support our game offerings. Nazara recently acquired Next Wave Multimedia Private Limited, which has further augmented its cricket mobile game offerings. It has also acquired Nodwin Gaming Private Limited which has added esports to its network of games. Nazara has also executed a subscription agreement with Turtle Entertainment, which operates the Electronic Sports League (ESL), and Nodwin Gaming has obtained an exclusive, non-assignable and non-transferable license for a term of five years from ESL to use the ESL system and ESL community and management platform for setting up and operating the ESL tournament in India.

 

About Nazara Technologies Ltd.

 

Nazara is one of the leading mobile games companies headquartered in Mumbai, India and has operations in 61 countries across emerging markets, as on September 30, 2017. Nazara is engaged in acquisition of, value addition to and distribution, of mobile games across emerging markets such as India, Middle East, Africa, South East Asia and Latin America. In India, Nazara has licensed mobile gaming rights to popular IP’s like ChhotaBheem, Royal Challengers Bangalore, Motu Patlu, Mighty Raju, Shikari Shambhu and Suppandi.

 

As a part of its in-house freemium business, Nazara had 44.49 million downloads until September, 2017 in calendar year 2017 and 19.34 million downloads in calendar year 2018. Nine of its in-house freemium games have been ranked among the top three games by downloads on the top free charts on the Google Play Store in nine of the first 10 months of calendar year 2017. Nazara’s subsidiary Next Wave Multimedia owns the most popular mobile cricket game franchise in the World Cricket Championship.

 

Nextwave Multimedia Private Limited had 64.30 million downloads in calendar year 2017, until September, 2017 and 42.02 million downloads in calendar year 2016.

Nextwave’s monthly active users (MAUs) in September 2017 were 11.02 million as compared to 5.98 million MAUs in September 2016, across its World Cricket Championship franchise

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