Bollywood meets Cricket – This is the Superstars Club for T20-2018

Share/Bookmark

By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Eros Now, the cutting edge digital over-the-top (OTT) South Asian entertainment platform of Eros International will be the Title Sponsor of Virat Kohli led Royal Challengers Bangalore team in the upcoming season of T20 commencing April 07, 2018. Leveraging the nation’s two biggest attractions – Bollywood and Cricket, Eros Now becomes one of the first OTT player to come on board as a sponsor of a league team at IPL 2018.

 

The collaboration is a part of the company’s endeavour to build a true digital video brand with the Indian users and provide the best of entertainment the country has to offer. At the heart of the association is the value Eros Now paid subscribers will get through the season of 2018 to win match tickets, exclusive merchandise and a centre field view with the captains at the coin toss. The thrilling, action-packed matches along with various social media and video content on Eros Now will keep fans engrossed through the T20 season.

 

Speaking on the announcement, Rishika Lulla Singh, CEO, Eros Digital, said, “The innovation with Royal Challengers Bangalore is a perfect mélange of sports and entertainment and enables our endeavour to connect with our youth and offer a consumer experience bringing stars from the cricketing and Bollywood world together. By integrating with RCB and T20, Eros Now is investing in other entertainment vehicles to share our vision and passion of presenting the best in entertainment. RCB have garnered tremendous support and confidence in their partners and fans and we wish the team good luck this season”.

 

Amrit Thomas, Chairman, Royal Challengers Bangalore said, “We are delighted to have a leading entertainment entity like Eros Now on board as RCB’s title sponsor. Entertainment and Cricket have always been India’s biggest passion points and the synergy that this partnership will create, is definitely going to up the excitement quotient among fans and viewers.”

 

With “Bollywood meets Cricket- The Superstars Club” theme driving the association, www.erosnow.com will shortly launch varied campaigns to promote this association across all social media platforms to engage with their consumers and RCB fans.

 

About Eros Now

Eros Now is Eros International Plc’s leading on-demand South Asian entertainment network accessible anytime, anywhere, on most Internet-connected screen including mobile, web, and TV. With over 10,000 digital titles, Eros Now offers its 80 million registered users and 5 million paying subscribers worldwide the promise of endless entertainment hosting one of the largest libraries of movies, as well as premium television shows, music videos and audio tracks, unmatched in quantity and quality. Product features, such as video in HD, multi-language subtitles, movie downloads, and high quality original drama series differentiate the Eros Now entertainment offering. To see, watch now:www.erosnow.com

 

About Eros International Plc

Eros International Plc (NYSE: EROS) is a leading global company in the Indian film entertainment industry that acquires, co-produces and distributes Indian films across all available formats such as cinema, television and digital new media. Eros International Plc became the first Indian media company to list on the New York Stock Exchange. Eros International has experience of over three decades in establishing a global platform for Indian cinema. The Company has an extensive and growing movie library comprising of over 3,000 films, which include Hindi, Tamil, and other regional language films for home entertainment distribution. The Company also owns the rapidly growing OTT platform Eros Now. For further information, please visit: www.erosplc.com.

Leave a Reply

Your email address will not be published. Required fields are marked *

*


*