Society Tea Successfully Organized a Specially Curated 2-day Event “Sounds of Society”

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Soulmate Band at The Sounds of Society Event!

Society Tea – the premium tea makers and a celebrated household name, organized Sounds of Society on the occasion of International Women’s Day on March 8th and 9th. The event was specially curated by Society Tea for their music property “Sounds of Society”- which consisted of handpicked artists performing at the Royal Opera House. The event also showcased The Tea Society Called India campaign prints via an artistically shot photo essay.

On the first day – March 8th, renowned artists Monica Dogra, Kanchan Daniels, Dahlia and the Band Soulmate gave power packed performances. On day two – March 9th, Prem Joshua and Parvaaz played some mesmerizing musical tracks.

Parvaaz performing at The Sounds of Society

Monica Dogra performing at Sounds of Society

Prem Joshua at Sounds of Society

Talking about the success of the event, Karan Shah, Director, Society Tea said, “We are thankful to everyone who contributed in makingSounds of Society a great success. If there is one ritual that truly symbolizes ‘unity in diversity’, one common language that transcends regional distinctiveness, it is our love of tea. I think music and tea go hand-in-hand, being integral parts of every Indian household. Through this event we amalgamated both the elements and brought all these talented artists on a single platform.

 

The campaign images are also available on http://www.teasocietycalledindia.com/. The microsite displays these photo essays of human interest. These ‘limited edition’ pictures can be bought starting at Rs. 1500/-, proceeds of which will be donated to the NGO of buyer’s choice, such as – The Foundation, Advitya and World for All.

 

About Society Tea:

Society Tea today is the market leader in the Tea category in Maharashtra, and has become a dominant force, with around 40% market share of packaged tea in the state. We have a considerable presence in other states such as Goa, Andhra Pradesh, Madhya Pradesh, Karnataka, Chennai, Punjab, Rajasthan and Delhi.

Since the inception of the company, we have always aimed to keep quality at the highest possible levels for all our products; this is also one of the reasons why we cannot match the media spends of other tea brands. To ensure this consistent quality, three members of the family have dedicated their lives as full time tea tasters.

Our quest for better quality goes on for our new range of Dairy Products, One Minute Tea and Instant Tea (Premix). To manufacture high quality Tea and Dairy products, we have set up a plant in Vadodara (Gujarat). We see this new range as the products of the future.

 

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