Femina presents 5th World Women Leadership Congress and Awards announced Ms. Vrutika Dawda, Director of IdeateLabs as the winner for leadership under Corporate Management category


By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

There are distinct benefits that come with success, not the least of which is the confidence to stand strong in uncertain times. Because, at the end of the day, the only person you answer to is in your mirror. This is what has constantly driven Vrutika Dawda, the Director of IdeateLabs.

Where others see insurmountable challenges, she searches out opportunity. When others withdraw, she stands her ground, spurring her team to find vulnerable seams in the problem. No matter what life slings her way, she has always believed that the strength achieved in numbers is better than just alone, and that is what she has helped foster in the team that she is charged with. She knows that the seeds of camaraderie make a better culling in the long haul, and she has cultivated precisely that at IdeateLabs.


The panel at “Femina presents 5th World Women Leadership Congress & Awards” chose to recognise her efforts by conferring her with the prestigious Women Super Achiever Award for Excellence in Corporate Management. As an event that celebrates outstanding leadership and achievements demonstrated by women in charge, Vrutika now humbly ascends to take her place in that galaxy of stellar women leaders.


Vrutika’s sensibilities and industry has long helped her see the running of a business as more than just rising profit margin or swelling balance sheet. Her greatest and consistent contribution has been to support and bolster the confidence of those who look up to her for succour and guidance.


As Vrutika unassumingly says, “Today I stand, but on the shoulders of giants – great men and women who have come before me, to illuminate my way. This award is my tribute of gratitude to them, and a dedication to the spirit of women who aspire to break that glass ceiling everyday.”



About Vrutika (https://www.linkedin.com/in/vrutikadawda/): It is by no strange chance that life finds you at a precarious and yet exhilarating perch. Here, the sum of your actions so far in life seem to fall pat into place, as you look back at all that has passed. Vrutika’s feelings flit about much the same way in her mind’s eye. She finds herself at a position which she has come by without design, but definitely by choice. That she is Director, IdeateLabs, is a function of the myriad choices she made in life. Of these, she feels strongest about the choice of not sitting on the fence and watching life aimlessly pull by, but to act. And she feels that this is the attitude is what will fuel her, in her ongoing endeavour to steward IdeateLabs to newer frontiers.

About IdeateLabs: IdeateLabs is a full-service digital marketing company. #TeamIdeate is a fired-up group of professionals from the creative, tech and marketing worlds. While its clientele exceeds 200 well-known Indian and international names, its portfolio spans across 17 business verticals. IdeateLabs specialises in taking brand challenges and turning them into opportunities that deliver tangible and valuable results. IdeateLabs has presence across India and the Middle East. (www.ideatelabs.in)

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