‘Radio City’s Indie Revolution enthralls Delhi with ‘Radio City Freedom Awards 5.0’

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By K Ashwin Mobile: 09920183006 Email:indianshowbusiness@gmail.com

Radio City, India’s leading radio network has geared up to entertain music enthusiasts with the launch of the 5th edition of the country’s definitive independent music awards, ‘Jockey presents Radio City Freedom Awards 5.0 driven by Skoda’. As a part of this initiative, Radio City captivated indie music fans in Delhi by hosting an enthralling gig featuring performances by ‘Seedhe Maut’ and ‘Prabh Deep’.

 

Radio City Freedom Awards in its 5th edition has evolved to become a countrywide movement that promotes new sounds of the new generation with a perfect amalgamation of modern music with a traditional touch through their songs with the theme of ‘Sounds of the Soil’. Musicians and bands ranging across genres such as Hip-Hop, Folk Fusion, Pop, Rock, Metal and Electronica and winner from every category will be crowned the country’s top independent artist. RCFA 5.0 will constitute of a highly acclaimed jury including Luke Kenny, Ritnika Nayan , Vehrnon Ibrahim, Atul Churamani and Yotam Agam among others.

 

Radio City Freedom Awards this year is all set to take a tour across the country with 13 live gigs in 10 languages across 8 cities. The grand finale and gala award night is scheduled to be held in Mumbai in March. Seedhe Maut’ and ‘Prabh Deep set the stage on fire and mesmerized Delhiites.  ‘Prabh Deep’ is an emerging game-changer from the indie underground hip-hop/rap scene. An RCFA 4.0 nominee, his music paints a vivid picture of growing up in a community plagued with teething societal issues. ‘Seedhe Maut’ are a Delhi based duo comprising of rappers ENCORE ABJ who raps in Hindi and MC CALM who doles out lyrics in English.

Radio City Freedom Awards 5.0 will recognize musicians across categories including Best Hip Hop/ Rap Artist, Best Folk Fusion Artist, Best Pop Artist, Best Rock Artist, Best Metal Artist and Best Electronica Artist. Launched in 2013, Radio City Freedom Awards have provided a platform for the relatively lesser known Indie musicians to make a mark for themselves in the presence of revered names in the indie industry.

 

If you are an aspiring musician, wait no longer and submit your nominations by logging on to http://www.radiocity.in/rcfa/  till 28th February 2018

Radio City is proud to associate with their sponsors- Jockey, Skoda, OK Listen, Vicks, RSJ, Rock Bong and IndiHut.

 

About Radio City 91.1FM:

Radio City, a part of Music Broadcast Limited (MBL) is a subsidiary of Jagran Prakashan Ltd. Radio City was the first FM radio broadcaster in India and brings with it over 16 years of expertise in the radio industry. Amongst the private radio stations, Radio City has consistently been the number one radio station in Bengaluru and Mumbai with 24.17% and 17.10% average listenership share respectively. (Source: TAM Data – Radio Audio Measurement, Markets: Mumbai and Bangalore TG: 12+ Day-part: Mon-Sun 12:00 AM-12:00 AM, Place: All; Period:  from December 30, 2012 to January 21, 2017) and as on March 31, 2017, Radio City reached out to over 52.5 million listeners in 23 cities covered by AZ Research (Source: AZ Research Report).

Music Broadcast Limited currently has 39 stations, including 11 newly acquired stations in Phase III auctions. Radio City in its third phase expands to Kanpur Ajmer, Kota, Bikaner, Udaipur, Patiala, Patna, Jamshedpur, Nasik, Kolhapur and Madurai.

Radio City has spearheaded the evolution of FM radio programming by offering content that is unique and path-breaking. The network introduced humour and the concept of agony aunt on radio with Baber Sher and Love Guru respectively. It also initiated the Radio City Freedom Awards and provided a launch pad to budding singers with Radio City Super Singer, the first-of-its-kind radio talent show in India. Through its ‘Rag Mein Daude City’ philosophy, the network has adopted a local approach that resonates with the listeners while inculcating a sense of city pride and infusing local culture and flavour on-air. The network provides terrestrial programming along with 50 other web-stations, through its digital interface, www.radiocity.in.

Radio City has been featured consistently in ‘India’s Best Companies to Work For’ study conducted by Great Place to Work Institute. The network has repeatedly been called out as amongst the best in the media industry. In 2017, the company was included in the list for the 6th time.

For further details, log on to www.radiocity.in

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