By K Ashwin Mobile: 09920183006 Email:firstname.lastname@example.org
As VIVO IPL 2018 fever gathers momentum, the player auction for the season witnessed record viewership numbers on Hotstar, India’s largest premium streaming platform. The highly anticipated event – a potent mix of famous team owners, and bids for the world’s best loved cricketers – registered record numbers on the platform with a 5X increase in viewership compared to the previous season.
While IPL has grown each year since its inception, 2018 promises to be an inflection point in its history as Hotstar and Star Sports reimagine it into a 6-month extravaganza, with technology at the heart of the experience.
With the intent to be the singular destination for all things IPL, Hotstar also today announced plans to roll out the fastest cricket scorecard in the country – with load time under 0.5 seconds. The new scorecard unit will be available to all Hotstar users when they open the app.
The seemingly simple feature packs in complex coding under the hood to provide the live score, with zero lag, to over 250 million varied devices across the country. With the fastest load time compared to any other cricket score feed, the feature is designed to minimize friction for the user, completely eliminating the need to search for the score anywhere else. The feature will be rolled out with the first Vivo IPL match on 6 April 2018.
Hotstar is India’s largest premium streaming platform with more than 100,000 hours of drama and movies in 9 languages, and coverage of every major global sporting event. Launched in early 2015, it is one of India’s most downloaded apps and has attracted more than 300 million followers on the back of a highly evolved video streaming technology and high attention to quality of experience across devices and platforms. The Hotstar Premium service showcases the best line up of TV shows, movies and sports from around the world, including Emmy Award winning shows like Game of Thrones, Veep and Silicon Valley, and live sporting tournaments including Premier League and F1 all at a monthly subscription fee of Rs. 199. Hotstar has appropriated top spots on the Google Play Store as well as the Apple App Store, named among the most popular apps of 2017 on both platforms.