Zeta digitises IIM Lucknow campus with its cashless solution


By  Vivek K   Mobile: 09920183006  Email:indianshowbusiness@gmail.com

Zeta, India’s leading start-up that has revolutionized the employee benefits space, will now digitize the campus of Indian Institute of Management, Lucknow – by introducing cashless and superfast payments.

IIM Lucknow will be one of the first business schools in India to implement digital payments, also in line with the government’s policy to encourage digital transactions.

Zeta will introduce app-based, card-based and NFC enabled transactions, via Zeta app, Super Card and Super Tag.

Besides cashless payments, students from IIM Lucknow can also order food from the comfort of their hostel rooms using Zeta’s app based automated ordering feature – Zeta Express® Remote.  Students and even campus faculty can access rich menus of all food vendors on the campus, order and pay within the Zeta app itself. The order can be further tracked for delivery time.


Hundreds of students will benefit from going digital, thereby saving time and skipping long queues that typically crowd campuses, especially during peak hours.


“We’re really happy to partner with IIM Lucknow and work with business leaders of tomorrow. Students are the driving force of change and digitising educational institutions will encourage them to adopt digital payments in their formative years and transform India into a digital economy. After helping over 1500 corporates digitise their employee benefits, partnering with a leading educational institute presents us with an exciting new avenue and we plan to move rapidly in this new direction.” said Bhavin Turakhia, CEO and Co-founder, Zeta.


The Zeta solution will offer multi-vendor support and process automation.  All merchants on campus, including the open cafeteria as well as stationery and food stores have been on-boarded as vendors on the Zeta platform.


Apart from the 1500+ corporates using Zeta’s solutions, Zeta has also collaborated with several schools and colleges across India to introduce cashless payment in campus.


Pranay Bhabhera, President, Students’ Council, IIM Lucknow said “It was a pleasure to collaborate with Zeta in the process of providing cashless solutions to IIM Lucknow students. The team has been constantly in touch with us to ensure zero hassles for onboarding students and we hope to make best use of their services to ensure one stop solution for all our problems at campus using Zeta”


IIM Lucknow is a fully-residential institute, offering housing capabilities to students and faculty members. With a shopping complex and all other facilities, IIM Lucknow is a town in itself – where students and other residents have a common aim – to enjoy the learning process.


Once implemented, IIM Lucknow students will be able to carry out cashless transactions in a crowd-free campus


About Zeta www.zeta.in


Zeta, co-founded by Bhavin Turakhia (CEO) and Ramki Gaddipati (CTO), is a leading fintech company on a mission to digitise employee benefits, cafeteria solutions, and rewards and recognition solutions.


Zeta started this journey by launching an innovative cloud-based enterprise benefits suite called Zeta Optima™ in January 2016. The Optima range includes smart benefits such as digitised meal vouchers, fuel and communications card, medical reimbursements, gadget card, gift card and LTA card.


Zeta’s offerings also include Zeta Express®, an innovative payment solution aimed at making corporate cafeterias cashless. The suite includes the Zeta Super Tag™, Zeta Express® Kiosk, Express Remote and Zeta Super ID. Zeta also offers a rewards & recognition programme, which is a one-stop gifting solution called Zeta Spotlight.


Zeta has over 350 employees spread over 11 Indian cities: Mumbai, New Delhi, Hyderabad, Bangalore, Chennai, Pune, Kolkata, Nashik, Baroda, Kochi, and Ahmedabad.  Our corporate clientele includes over 1300 clients across industries ranging from large conglomerates to small start-ups.


Zeta is ISO certified and PCI-DSS compliant. Zeta has also forged strong partnerships with market leaders like Sodexo, RBL Bank, IDFC Bank, Kotak Mahindra Bank, ADP India, Excelity Global and Aon Hewitt.


Zeta was recognized as one of India’s most innovative product companies at NASSCOM Emerge 50 awards 2017.  The brand was also named the Fintech Rising Star for 2017 at the India FinTech forum.


To know more about Zeta, log on to www.zeta.in or follow Zeta on Twitter, Facebook, and Linkedin to stay updated about the company.

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